If you're enrolled in ENGL 421Y, Section 03, with Ryan Weber, you've come to the right place. This website will be our meeting place for the Summer 2008 semester. The site is designed to make your learning experience a valuable one. Students enrolled in this course will meet in this common space to share feedback on their writing, discuss course content, and collaborate on writing projects. As we gear up for the start of the semester, please note the following so that you're prepared and that your experience in the class is a positive one. Contact me at rpweber@purdue.edu with additional questions.Read more >>
If at any time you have questions about the course, please let me know at rpweber@purdue.edu.
To get started with ENGL 421Y, you'll need to complete a few steps, which include
Registering for the course website
To get started with ENGL 421Y, you'll also need to complete this second step:
Logging in for the first time
To get started with ENGL 421Y, you'll also need to complete this third step, which will take a bit more time than the previous two.
Editing your account for the first time
Once you've logged in successfully, you need to edit your account and provide some additional information about yourself.


The following steps ask you to complete information for your profile. This will enable the instructor and fellow students to learn a little more about you and help the instructor tailor this class to your background and goals, as well as arrange collaborative projects.

That's it! You have completed all the steps of the Getting Started process. If you ever need to change any of the information, you can always edit these pages again.
If you have any trouble along the way, please be sure to let your instructor know.
English 421Y, "Technical Writing Online" Dist 03 - 01
Ryan Weber
(Online) Office Hrs: 11-12 noon daily
Office: Heavilon 414
Ph: 765.494.3762
Fax: 765.494.3780
E-Mail: rpweber@purdue.edu
English 421 helps students become better technical communicators, whose work is characterized by the presentation of technical material in written and visual formats that are user centered and aware of audience and context. The course and its principles are grounded in rhetorical theory and informed by current research in technical communication.
Communication across multiple audiences and for multiple purposes continues to be a desired skill set in technical and professional fields. Beyond field-specific knowledge and experience, successful and ethical communication drives the professional world. This class, in content and form, models these successful communication practices. Working individually and in groups, students learn effective strategies for communicating about and with technology, particularly in networked workplaces and through usability testing. To achieve success in this course, students must display the ability to succeed in their future workplaces by developing a variety of informative and visually effective print and electronic documents. To that end, projects will only receive A grades if they meet the quality standards of real world, professional environments. This is a high standard, but it is one you will be held to by employers in the very near future.
This course attempts to find a middle space between the daily assignments, F2F discussion, and interaction of an onsite course and the self-pacing student may expect of distance education courses. This course uses three modules to work through each project. Keep in mind that this course is not completely self-paced, but students can work ahead on a several assignments and, ultimately, can have more flexibility and responsibility within the course structure. See below for a more detailed description of the project modules and self-pacing.
The Thomson Handbook (Comprehensive Edition), by David Blakesley and Jeffrey L. Hoogeveen. Boston: Thomson/Wadsworth, 2008. This book is available at local bookstores and may also be purchased online (e.g., through Amazon, here). You can buy the hardcover or paperback versions. Students may also purchase the ebook version of the full book at CourseSmart: http://www.coursesmart.com/9780838460788. This text provides essential information, examples, and principles for effective technical writing. We will be reading and discussing chapters from Parts 2 through 7. Other chapters in the book will be useful for reference purposes. You may be interested in watching this short Flash presentation about the book's resources. These are general course goals outlined by the Professional Writing Program. Instructors will articulate how each specific project incorporates the course goals.
Writing in Context
Project Management
Document Design
Make rhetorical design decisions about technical documents including
Teamwork
Learn and apply strategies for successful teamwork, such as
Research
Understand and use the research methods and strategies necessary to the production of professional documents, including
Technology
Use and evaluate the writing technologies frequently used in the workplace, such as emailing, instant messaging, image editing, video editing, presentation design and delivery, HTML editing, Web browsing, content management, and desktop publishing technologies.
This section of 421Y finds the half-way point between the course goals of improving your writing process and collaboration skills while also meeting your expectations as a distance education student. After the first week, our only due dates will be Wednesdays and Fridays for most assignments, and on other days you will be reading, conducting peer review, and working on your projects. Each student should be responsible and flexible in completing each week's work since you have some, but not complete, freedom to pace yourself. In other words, you may always work ahead, but responses and projects not turned in by due dates are considered late.
The course is broken down into three modules centered around the course's three major projects. Here are some guidelines to help you understand how self-pacing, peer review, and collaboration will work:
Project 1 asks you to create usable, clear, comprehensive instructions for a device, piece of equipment, or software you know well. The instructions should serve as a guide for setting up, using, and trouble-shooting your object. Instructions must consider audience, context of use, appropriate terminology, and usability. Components of the project will require evaluation of common household instructions and small-scale usability testing of your instructions. The final product will be a comprehensive and visually sophisticated set of instructions ready to ship with the product. (Individual; 20% of course grade.)
You will be asked to locate a job for which you are qualified and apply for it. Step 1 of the project asks you to learn about and use various web-based resources for job seekers and ultimately to select one job to pursue. Step 2 asks you to prepare the all-important "Job Application Letter." Step 3 asks you to prepare a resume suitable for such a position. In Step 4, you will provide peer feedback to other students. In the process of completing each step, you will work closely with your peers and me to shape your writing so that it represents you and your experience fully and effectively, given the rhetorical circumstances. You will also study and respond to examples from the textbook. (Individual; 20% of course grade.)
The focus of Project 3 is the white paper, a common report genre in the professional world. White papers are used in business, industrial, and governmental contexts to sum up the gist of what’s known about a subject. During this project you will learn about
All group members will keep a project log and submit Collaborative Project Evaluation forms.
(Collaborative: 30% of course grade.)
Much of your writing for this class will be posted publicly on the Internet to your individual weblog or our community weblog home page. Weblog posting assignments will include drafts, project logs, and research notes, among others. See posting to your weblog for more information. The calendar specifies what you should post to your weblog and by when, so let that be your guide.
Although we will have many readings each week, you are responsible for writing one, 300-word blog post each week. The reading responses will function to synthesize the readings and your reactions to them, much like class discussion. I expect reading responses to be thoughtful and sophisticated, referencing the readings specifically and analyzing their application in and beyond the classroom. Please refer to guidelines on how to post a reading response.
You are required to post five (5) comments and replies (e.g., follow-up responses) each week to the blog posts (reading and other responses posted by others) appearing on our course's front page. Additionally, you will post a comment to each instructor blog which furthers, discusses, or challenges the ideas in the blog. Your comments and replies should be spaced out over a few days. Each should be, at minimum, 100 words each.
All comments and replies to another's blog post should follow effective rhetorical strategies for networking with others on the Web. Please reference something specific in the previous readings or comments and then elaborate (don't simply say "I agree!" or "I disagree.")(Readings from the course text provide guidelines to follow.)
Our activity online substitutes for in-person discussion in interesting (and sometimes deeper) ways. Of course, you are always welcome, and encouraged, to post beyond thsese minimum requirements. Quite frankly, the biggest thing that separates A students from others in the class is their continued and productive participation in class. The course calendar includes reminders about meeting this ongoing obligation for participating in class discussion.
The format and focus of your weblog comments and replies is described fully in these Guidelines for Posting Comments and Replies. Please bear in mind that your online interaction is the glue that holds the course together, makes collobaration possible, and helps you achieve the course goals. For these reasons--and because we are not meeting F2F--your engagement in these online discussions will require serious and consistent attention throughout the course. It won't be possible to make up missed postings later since the discussion will have already moved on.
Instructions Project |
20 |
Employment Project |
20 |
White Paper Project (collaborative) |
30 |
Weblogs, Reading Responses, Project Logs, etc. |
30 |
|
Total |
100% |
The three major projects in the course will be comprised of several components, each of which will be worth a percentage of your final grade. For the collaborative project, students will complete the required Collaborative Evaluation Form.
All major assignments will be graded on the standard letter-grade scale: A=100-90 B=89-80 C=79-70 D=69-60 F=59 or below.
Students must participate in all of the three major projects and complete a majority of the required weblog posting assignments in order to pass this class.
This portion of your grade will be based on
In order to participate fully in the course, you should already be able to use the technology platform and applications listed below.
Because the exchange of information and documents in this class will be entirely electronic, familiarity with certain technologies is crucial for participation and success in the course. If you need any assistance now or at any point during the semester, please do not hesitate to ask.
During the semester, you'll need daily access to the Internet and email. Because the course home page is the main locus of the class community, you are responsible for reading and keeping current with all weblog postings on the home page, including those submitted by both the instructor and your fellow students. You'll be responsible for configuring your system to access course materials, to read course email and participate in online discussions, and to submit your work. Very early in the semester, you will be asked to demonstrate that you can meet these responsibilities:
If at any time you have problems accessing the Internet from home, you'll need to find a public lab or connection point. Problems with computers will not be an excuse for falling behind or failing to complete required assignments. If your Internet goes down, use another computer. If your computer breaks, use another computer. In other words, find a way to complete the assignments on time. Because computer problems are a fact of life, always work to complete your assignments early and make frequent backups to multiple media.
Collaborative work is a required component of the course. You and your project team members are responsible for updating one another and me about assignment development and progress. In addition, you also are responsible for negotiating together all aspects of your work, including planning, drafting, revising, file managing, and scheduling of assignments. When a collaborative project is assigned, you will receive explicit guidelines for successful collaboration. Individual group members will complete Collaborative Evaluation Forms. For more information about good principles of collaboration, see the brochure, Group Work and Collaborative Writing <http://dhc.ucdavis.edu/vohs/>.
Since this is an online course, your attendance at a physical location is not required. However, you will need to demonstrate active involvement in the course activities by keeping up with reading responses, project logs, and other coursework. You will also need to respond to course email promptly to ensure that good communication flows in all directions. More than one continuous week of absence from course activities is grounds for failure of the class. If you disappear for a few days here, another few days there, and some more later, then your final grade may be lowered, and you will likely see your class participation suffer and your collaboration fail. In addition, if you are frequently "absent" from the online discussions (i.e., you fail to post for several days at a time), your final grade may be lowered.
Purdue students and their instructors are expected to adhere to guidelines set forth by the Dean of Students in "Academic Integrity: A Guide for Students," which students are encouraged to read here:
http://www.purdue.edu/ODOS/services/gradeappeals.htm
The preamble of this guide states the following: "Purdue University values intellectual integrity and the highest standards of academic conduct. To be prepared to meet societal needs as leaders and role models, students must be educated in an ethical learning environment that promotes a high standard of honor in scholastic work. Academic dishonesty undermines institutional integrity and threatens the academic fabric of Purdue University. Dishonesty is not an acceptable avenue to success. It diminishes the quality of a Purdue education, which is valued because of Purdue's high academic standards."
Academic dishonesty is defined as follows: "Purdue prohibits "dishonesty in connection with any University activity. Cheating, plagiarism, or knowingly furnishing false information to the University are examples of dishonesty." [University Regulations, Part V, Section III, B, 2, a] Furthermore, the University Senate has stipulated that "the commitment of acts of cheating, lying, and deceit in any of their diverse forms (such as the use of substitutes for taking examinations, the use of illegal cribs, plagiarism, and copying during examinations) is dishonest and must not be tolerated. Moreover, knowingly to aid and abet, directly or indirectly, other parties in committing dishonest acts is in itself dishonest." [University Senate Document 72-18, December 15, 1972]"
Put simply and directly, if you have another author's words in your writing without accurate quotation marks and citation, you have committed plagiarism whether you meant to or not.
If you have any questions about this policy, please ask.
In the event of a major campus emergency, course requirements, deadlines and grading percentages are subject to changes that may be necessitated by a revised semester calendar or other circumstances. You can acquire updated information from the course website, by emailing me, or by contacting me through the English Department at 765-494-3740.
The instructor will stick closely to the course calendar -- it is important that you keep up. When possible, you may certainly complete assignments early, but you must complete them on time. Much of what you do for this class quickly leads to another assignment. And often, your postings and comments are part of a larger discussion that will not wait for you. It will also be difficult for you to do your part in group projects if you miss assigned deadlines. If a serious and unavoidable problem arises, however, you should contact your instructor by email prior to the deadline to determine whether or not an extension for the work will or will not be granted. Late work will result in a one letter grade penalty for every 24 hours it is late.
Follow the links at the bottom of this page for a schedule of assignments for each week this semester. Within each week, you will find daily listings of assignments. Each bullet point for the day is a different task for you to complete. Unless specifically noted otherwise, all assignments are to be completed before class on the day listed.
This course calendar may be updated throughout the semester. I'll notify you about any major changes, but you are still responsible for keeping up with the current schedule.
IMPORTANT: You must visit all of the links provided within the course calendar. There are many links to follow and read. Make sure you visit all of them. Some links provide easy access to other parts of the class site which will help you in your assignments. Some links are to required readings. Others provide you with detailed instructions on completing the assignments. Eventually, you may come to know the instructions which supplement assignments that are repeated throughout the course, but it's still a good idea to continue to revisit the instructions to make sure that you are satisfying all of the requirements.
By Monday, June 9, at midnight
By Tuesday, June 10, at midnight
describe where you are from
give your course of study and year
talk about your career goals
tell what you would like to get out of this course
share at least one thing personal about yourself (a hobby, your favorite sport, a favorite activity, etc.
Reading: Thomson Handbook Ch 12: Writing For Business and the Workplace
By Wednesday, June 11 at midnight
By Thursday, June 12 at midnight
By Friday, June 12 at midnight
Check out Week 2. No later than today, you should read through the course calendar for the following week. Make sure that you understand all of the assignments. If you have any questions, contact the instructor.
By Monday, June 16, at midnight
By Tuesday, June 17, at midnight
Reading: TH Ch 24 Using Visuals to Inform and Persuade, and TH Ch 25: Desktop Publishing and Graphic Design for Writers.
By Wednesday, June 18 at midnight
By Thursday, June 19 at midnight
By Friday, June 20 at midnight
Check out Week 3. No later than today, you should read through the course calendar for the following week. Make sure that you understand all of the assignments. If you have any questions, contact the instructor.
By Monday, June 23, at midnight
By Tuesday, June 24, at midnight
By June 25 at midnight
By June 26 at midnight
By June 27 at midnight
Check out Week 4. No later than today, you should read through the course calendar for the following week. Make sure that you understand all of the assignments. If you have any questions, contact the instructor.
By Monday, June 30, at midnight
By Tuesday, July1, at midnight
By July 2 at midnight
By July 3 at midnight
By July 4 at midnight
Check out Week 5. No later than today, you should read through the course calendar for the following week. Make sure that you understand all of the assignments. If you have any questions, contact the instructor.
By Monday, July 7, at midnight
By Tuesday, July 8, at midnight
By Wednesday, July 9 at midnight
By Thursday July 10 at midnight
By Friday July 11 at midnight
Check out Week 6. No later than today, you should read through the course calendar for the following week. Make sure that you understand all of the assignments. If you have any questions, contact the instructor.
By Monday, July 14, at midnight
By Tuesday, July 15, at midnight
By Wednesday, July 16, at midnight
By Thursday July 17 at midnight
By Friday July 18 at midnight
Check out Week 7. No later than today, you should read through the course calendar for the following week. Make sure that you understand all of the assignments. If you have any questions, contact the instructor.
By Monday, July 21, at midnight
By Tuesday, July 22, at midnight
By Wednesday, July 23, at midnight
By Thursday July 24 at midnight
By Friday July 25 at midnight
Next week, exam schedule is in effect. We do not have any final exams, so the course ends on July 26th when you e-mail in your Collaborative Project Evaluation form.
project summaryThis project asks you to design clear, complete, concise and usable instructions for an object or software you know well. The instructions should provide steps for completing important tasks with the object and include troubleshooting advice and appropriate warnings. Instructions will include relevant and sophisticated graphics and will be well-designed for a specific context of use. Successful projects will consider audience and usability, and will be effective enough to function in a professional setting.
This project emphasizes several important goals that all professional writers should bear in mind and that are consistent with those of the Professional Writing Program at Purdue. In the Employment Project, you will learn to shape your writing for very specific situations and purposes:
Writing in Context
Project Management
Document Design
Make rhetorical design decisions about workplace documents, including
Teamwork
Learn and apply strategies for successful teamwork and collaboration, such as
Research
Understand and use various research methods to produce professional documents, including
Step 1: Post a proposal to your blog detailing your plan for the instructions project. This proposal should include what technical object your instructions will cover, what tasks and troubleshooting it will include, the images you hope to use, the length of the instructions, and the audience and context of use. Remember, this proposal is designed to persuade me that your idea is a great fit for the project. (because Project 3 involves the use of Google Docs, I will offer small extra credit for those students who choose this software for the instructions project. Excellent Google Docs instructions produced by students will be used to provide the class with a user manual for the software. Additionally, students who research Google Docs for this project will be ahead of the game in Project 3). Step 1 is due June 16 by midnight.
Step 2: Perform an informal usability test of your instructions. Find a willing volunteer, such as a friend, roommate, parent, co-worker, sibling, etc, preferably not someone familiar with the object covered in your instructions. Provide them with your instructions and the object, and have them complete the desired task by following instructions step by step. Do not assist them when they encounter difficulties. Do take notes about where they seem confused, stuck, frustrated, or places where they skip a step. Then, in a 200 word blog post, describe how the testing went. Where did your instructions work well? Where did they fail the user? How did the user interact with your design? How will this inform your revision of your instructions? Step 2 is due June 23 by midnight.
Step 3: Create thorough instructions for your object. The instructions must include steps for completing some general tasks (installation, tutorials, key tasks, etc) as well as appropriate troubleshooting guides and warnings. The instructions must be well designed for context of use (the place where people will use them) and include usable graphics, appropriate fonts, and customized page size (in this regard, I forbidding students to use an 8 1/2 by 11" page size unless it is absolutely necessary. I want to see students avoiding the defaults in favor of uniquely designed documents). Instruction should be usable for novice audiences, but not insulting to experienced users. Final instructions are due June 25 by midnight
Completing Your Project: By June 25, post your final instructions as an .pdf attachment in a comment to The Final Instructions Turn In blog. Include a brief description that explains and contextualizes the attachments. Read these directions for converting your documents to PDF format if you have any questions about the process.
The Instructions Project is worth 20% of your course grade. The breakdown for each of its components is as follows: Step 1: Proposal (10%); Step 2: Usability Testing (20%); Step 3: Instructions (70%)
When grading your project, your instructor will pay particular attention to see whether you have effectively adapted your instructions to a specific context and audience. Your writing will need to be precise, accurate, concise, clear, and well-suited to the context of use and to the rhetorical occasion. The instructions must be specifically designed with usability in mind, including graphics, font, size, and layout. As always, your work must be good enough to function in a professional context in order to receive an A.
You will have opportunities to revise your work throughout the process and will be permitted to revise once again after receiving your grade on the project, subject to these restrictions: 1) Your revision should be substantial (a few fixes alone are not enough to raise a grade); 2) you turn in your completed revision within one week of the date it was returned to you with a grade; 3) you include submission notes that specify precisely what you did to improve your work.
During the Employment Project, you will learn strategies for seeking and securing employment or an internship, with particular attention to the documents people normally use to represent themselves and their prospects to potential employers. This project asks you to work individually, but there will also be chances for you to work with your peers to exchange ideas and feedback in your blogs.
Locate a real and specific job or internship for which you are qualified and prepare the application materials for it. If you already have a good job, find one that would be an advance for you, then prepare application materials for that position. Step 1 of the project asks you to learn about and use various web-based resources for job seekers and ultimately to select one real job to pursue. Step 2 asks you to prepare the all-important cover letter (i.e., "Job Application Letter"). Step 3 asks you to prepare a print resume suitable for such a position. In Step 4, you will assess your experience in a "Project Assessment Document." In the process of completing each step, you will work closely with your peers and your instructor to shape your writing so that it represents you and your experience fully and effectively.
This project emphasizes several important goals that all professional writers should bear in mind and that are consistent with those of the Professional Writing Program at Purdue. In the Employment Project, you will learn to shape your writing for very specific situations and purposes:
Writing in Context
Project Management
Document Design
Make rhetorical design decisions about workplace documents, including
Teamwork
Learn and apply strategies for successful teamwork and collaboration, such as
Research
Understand and use various research methods to produce professional documents, including
Step 1: T-Chart. Find a job that you are currently qualified for through one of the resources provided (or any other search engine). You will create an abridged T-letter, a new but growing genre in employment searches (see sample here), that aligns your skills with the company demands (when soliciting jobs, you would include an introduction and conclusion and place the T-chart in letter format. For this step, you will create only the chart as a brainstorming tool). In Microsoft Word, paste the text of the job ad, and then create a two column table. In one column of the table, list all the skills required by the company as stated in the job ad. In the other column, match your past experience with these requirements. In order to satisfy the company requirement, you must provide concrete institutional experience (work, school, volunteer job, organization, etc), so if they're looking for organization skills, you can talk about how you planned a banquet at work, but not about how clean you keep your room. You can leave blanks for qualifications that you can't provide specifics for, but if there are too many blanks, you probably aren't qualified for the position. Post the T-letter as an attachment to a blog. Due by midnight on June 30.
Step 2: Print-Based Resume. Your printable resume (one page in length) should adapt features drawn from the class readings or available for review at the Online Writing Lab. It's critical that you shape your resume to the specific job or internship you have chosen to apply for (that it's suited to the context), so be sure to include only the relevant aspects of your professional experience. Your writing needs to be error-free, concise, and presented in an easily readable format. Draft due for peer review: July 3 by midnight. Your resume draft should be posted to your blog as a .doc attachment to a blog message that explains the nature of the attachment and invites peer feedback. You should also review the principles, guidelines, and resume samples in The Thomson Handbook (Chapter 12, pages 226-232). Pay special attention to the Project Checklist "Evaluating Your Resume's Content" and "Evaluating Your Resume's Design" on pages 228-229. Ask yourself these questions as you prepare your final draft. Final Resume Due July 9 by midnight!
Step 3: Job Application Letter. The job application letter is critical to your efforts to secure a job, perhaps as critical as your resume itself. For Project 2, your letter should be no longer than one page, following the suggestions and models presented in class readings and reading responses. You should submit the draft of your application letter to your blog for peer review by midnight on July 3. Your letter should be attached to a blog post that includes a cover note that follows guidelines for Eliciting Good Response and the .doc version of the letter. Review the sample in The Thomson Handbook, p 225. Your letter should be context-specific and should contain the required five parts (heading, greeting, opening, persuasion, closing) in the format shown. Step 4: Peer Editing: Choose two other student resumes and cover letters. Read them carefully and provide feedback in a 200 word comment below their blog post. Provide constructive feedback about strengths, weaknesses, and potential improvements in formatting, content, and design. Consider the resume and cover letter together and the impression they create for an employer. For this project, you are graded for giving, not receiving, peer editing feedback, but please try to make sure that everyone receives at least one peer editing comment. Peer editing is due Monday, July 7.
Completing Your Project: By July 9, post your final resume and cover letter as .pdf attachments to the Employment Project Turn In blog. Include a brief description that explains and contextualizes the attachments. Read these directions for converting your documents to PDF format if you have any questions about the process. The Employment Project is worth 20% of your course grade. The breakdown for each of its components is as follows: Step 1: Job Ad and T-Chart (20%); Step 2: Resume (40%); Step 3: Cover Letter (40%). When grading your project, your instructor will pay particular attention to see whether you have effectively adapted your documents to the job for which you have applied. Your writing will need to be precise, accurate, and well-suited to the context (the job/field) and to the rhetorical occasion (in terms of tone, style, and content). In this case, a generic, catch-all resume and cover letter will not satisfy the requirements of the project. You will have opportunities to revise your work throughout the process and will be permitted to revise once again after receiving your grade on the project, subject to these restrictions: 1) Your revision should be substantial (a few fixes alone are not enough to raise a grade); 2) you turn in your completed revision within one week of the date it was returned to you with a grade; 3) you include submission notes that specify precisely what you did to improve your work, including whether or not you made use of the OWL's online or on-site tutoring. Before you decide on a job ad, make sure that it provides you with sufficient information about the ideal candidate for the company or organization. A primary objective of this assignment is to tailor your employment documents to the specific needs of the employer. If your ad does not give you sufficient information about your potential employer’s needs, the objective of the project is defeated before you have even begun. If you are uncertain whether or not your job ad is appropriate, do not hesitate to ask. For this assignment, you must have a keen awareness of what your potential employer needs in an applicant, and you must create a professional identity that proves you can fulfill and exceed these expectations. Some answers require a paragraph of 4-6 sentences while others require a short answer or a list. The short answer will be a sentence or two. The list will be a list of keywords or terms. See parentheses after each question to know if you should respond with a paragraph, short answer, or list. Ultimately, these paragraphs will make it easier to draft and complete your job application letter, as well as your resume. Reflection 1. Why did you choose this job ad? Do you feel that you are qualified for the position? (paragraph) 2. How long has the ad been posted? If it has been posted for a long period of time, are you sure that the position is still available? How? (short answer) 3. Where is the company located? Are you willing to move if it is out of state or in a foreign country? (short answer) 4. Why is living in the area that the company is located appealing to you? (paragraph) Job Ad Analysis 1. What skills is your prospective employer seeking, from most important to least important? (list) 2. What exceptional skills do you have that prove you to be 3. As an exercise, list the skills, professional experience, personality traits, etc., the job ad is asking for in the left column, and in the right, write paragraphs that elaborate on and illustrate your skills, experience, etc. History of the Company / Organization 1. Did you know anything about the company before you saw the job ad? (short answer) 2. Does the company have a website? What is the URL? (short answer) 3. What is the mission statement of the company? (paragraph) 4. What are keywords on the website that you can use in your cover letter and interview? (list) 5. Write a few sentences about the history of the company. Remember that it is essential for you to learn as much about the company as possible; you can use such knowledge for your cover letter and interview. (paragraph) 6. Based on your research, what is your personal sense about the company? What do you feel the company values? (paragraph) 7. Does Purdue’s Center for Career Opportunities have a networking system with this company? (short answer) 8. Do you have any personal connections to this company? Do you know anyone who works there? Does anyone in your family or friends of your family work there? (short answer) In composing your response, you might find it easier to first just to go through and address all the questions on a sheet of paper or in a document file. Your tone should be informal but professional and not overly casual. A friendly voice in feedback is good; many writer's are more comfortable at accepting cricitism of their work when it come from a good-natured, sympathetic responder. Also, when talking about specific areas of the author's text, be sure to include specific quotation within your feedback. Take advantage of the fact that you can easily copy and paste to point directly to what you are referring to from the draft. (Try using Firefox or Safari's "tabbed browsing" to keep multiple windows easily available during this type of peer review.). In composing your response, you might find it easier to first just to go through and address all the questions on a sheet of paper or in a document file. Your tone should be informal but professional and not overly casual. A friendly voice in feedback is good; many writer's are more comfortable at accepting cricitism of their work when it come from a good-natured, sympathetic responder. Also, when talking about specific areas of the author's text, be sure to include specific quotation within your feedback. Take advantage of the fact that you can easily copy and paste to point directly to what you are referring to from the draft. (Try using Firefox or Safari's "tabbed browsing" to keep multiple windows easily available during this type of peer review.).grading
grading criteria
revision
Job Ad Analysis
invaluable to this company or organization? Remember that your resume is not a record of what you’ve done, but a persuasive document that proves indisputably that you are the best person for the job. (list)
Your prospective employer (list)
You (paragraphs)
Peer Review of Job Application Letters
Form and Style
Content/Rhetorical Context
Peer Review of Resumes
Questions for Response
The focus of Project 3 is the white paper, a common report genre in the professional world. White papers are used in business, industrial, and governmental contexts to sum up the gist of what’s known about a subject. Often, white papers are commissioned by an organization (a business, government organization, etc) to provide a quick summary on a complex topic so that leaders and decision makers can get quickly up to speed. Your future employer may say "Write me a white paper on biofuels (or open source technology, or the effects of new domestic policy, etc)" so that s/he can take it to a meeting and not look like an idiot. Because of this, white papers are raidable (easy to pull information out of) and strategically repetitive (crucial information in several places) so that a decision makers can reference it during a discussion.
For this project, each group will write a white paper about the business applications of Google Docs using Google Docs to compose the white paper (more introduction to Google Docs here). Groups may choose another open source technology to cover if they wish. During this project you will learn about
At the beginning of this project, you will be placed by your instructor into a group with fellow students. Each of the major components of this project will be completed in collaboration with group members. Individuals must also keep a project log at their course blog following these guidelines. Everyone will also be asked to email a peer collaborative evaluation form (Word format) independently to the instructor when Project 3 is due. To find out more about the purpose and form of white papers, review the discussion in The Thomson Handbook, Chapter 12, "Writing for Business and the Workplace" (pp. 235-36).
Learning about the genre of white papers. You'll spend some time in the early part of the project reading sample white papers and information about Google Docs so that you can get comfortable with the genre and the topic. The point of the white paper genre is to represent the critically important information about a specific topic (such as a technology), its applicability, and its pros and cons, not to argue, sell, or promote (though those may be ancillary purposes)
Rhetorical Situation: The primary audience for your writing will consist of a specific institution (of your group's choosing) which is hypothetically interested in using Google Docs for writing and communication. A subsidiary audience is other people interested in these new technologies (the early adopters in the public sphere), even entrepreneurs who may see (or desire) new applications for these technologies for business, education, and enterprise purposes. The purpose of your white paper should be to provide essential information about the software and provide examples of how the software can address specific needs of the given organization. To accomplish this, you will need to perform research about both Google Docs and the writing practices of the organization that requested the white paper.
Writing That Matters : Students whose work focuses on open source software or technologies may be able to publish their work at the Open Source Development and Documentation Project. If your work focuses on writing and communication technologies, we will encourage you to submit your work to the professional writing program for showcasing on our resources website for subsequent use by future students, instructors, and the public.
This project emphasizes several important goals that all professional writers should bear in mind and that are consistent with those of the Professional Writing Program at Purdue.
Writing in Context
Project Management
Document Design
Make rhetorical design decisions about technical documents including
Teamwork
Learn and apply strategies for successful teamwork, such as
Research
Understand and use the research methods and strategies necessary to the production of professional documents, including
Technology
Use and evaluate the writing technologies frequently used in the workplace, such as emailing, instant messaging, image editing, video editing, presentation design and delivery, HTML editing, Web browsing, content management, and desktop publishing technologies.
Successful collaboration will be a critical component of this project. Follow guidelines for successful collaboration as described in The Thomson Handbook (see and discussed in other course readings and messages. To summarize, you should
Your group grade will be determined from shared grades on the group portions of the project and comprises 60% of the grade along the following breakdown: Draft 10%, Final Draft 50%. Your individual grade for this project will be based the work produced by your team and the quality of your contribution to the project, as determined by your project evaluation forms and project logs. The individual portion of the project is worth 40% of your grade along the following breakdown: Research Posts 15%, Work Logs 15%, Peer Review 5%, Assessment Form 5%. Project 3 is worth 30% of your overall course grade.
h2>Supporting Readings from the Thomson Handbook
This section of the course syllabus contains additional guidelines for completing assignments and support materials for using this site.
Some of you may be in search of an avatar or image to use in the profile that you created for yourself when you registered. If so, here are some suggestions:
An avatar is just an image that "stands-in" for your picture and can be an object, artwork, a photo, or something else that might convey some aspect of your identity, personality, or interests. So, for example, someone interested in biking might use an image of a bike as an avatar rather than a personal picture. The image works best if it's in jpg, gif, or png format, and the dimensions should be (about) 85x85 so that it displays correctly (and doesn't get squished when displayed, for example).
To find an existing avatar to use for free, you could look at a site like these. If you have a Yahoo! ID (free to get, if not), you can get some nice ones:
or try
You could also take an existing image of yourself and then create a picture by cropping out the part you don't want. If you haven't used an image editing program before, that can be a bit tricky. But if you have, just use the crop tool to draw a box around the part of the image you want to use, crop it, and then resize it so that it's about 85x85 pixels.
If you have a larger photo and would like help to make it into an avatar, send it to your instructor as an email attachment. Your instructor can help you from there.
For this class, you'll have to learn at least one HTML tag, the one for making hyperlinks.
It's easy to learn. Check it out:

Your link will now show up in your text.
Here is how you make links in traditional HTML coding. Still easy, but it doesn't show up with our rich-text settings and input format.
<a href=""></a>
is the tag itself without any information in it. Within the quotes, you'll put the url, or web address, for the site which you want to link to. In between the ><, you'll put the text you want displayed on the screen.
For example, the url for slashdot is http://slashdot.org/. And if you want to make the word Slashdot a link in a sentence to the website in a blog post, type in,
<a href="http://slashdot.org/">Slashdot</a> is a well known community blog site.
To get
Slashdot is a well known community blog site.
HTML is picky and it's easy to make a careless mistake. Don't include any extra spaces in the HTML tag. Make sure that you include "http://" as a part of your web address. In fact, one of the easiest ways to make sure that you get the URL correct is to copy and paste it from the address bar of a browser window currently displaying the page.
See? Not too difficult. But there's one more thing . . . .
Avoid merely posting the URL as a link:
http://slashdot.org
Notice how this doesn't convey much information. Better to have put the page title (often found either on the page or in the window bar at the top) or link to part of your text (think of the examples in this site). At the same time, really long URL's won't word wrap at the end of a line. They may cause problems with the way that text is displayed on web pages.
For review, check out Chapter 30 in The Thomson Handbook, "The Basics of HTML Coding" (p. 664).
Portable Document Format (PDF) is a file format created by Adobe Acrobat and useful for sharing printer ready versions of documents. Unlike when files are shared between different productivity applications (i.e., word processing, spreadsheet) or different versions of the same productivity software, the same layout and typographic styles are maintained regardless of the computer environment. What the author sees when creating a PDF is exactly what the receiver of the file sees and can print out on their computer. Consequently, PDFs are particularly useful for sending resumes, cover letters, and other business documents where layout and presentation is critica. Writers want all of the effort they put into formatting professional-looking documents to be maintained.
PDFs are typically viewed using Adobe Reader (which is free to download). However, Adobe Reader will not produce PDFs. As you will soon be submitting drafts of cover letters, resumes, and other documents in PDF format, make sure that you can successfully generate a PDF using one of the following means:
Imagine the following scenario:
You have a great idea for a project for your department at work. Because it will require significant resources and funding, the senior manager in your department has asked you to prepare a ten-page proposal.
After working on the proposal for a while, the senior manager sends you an email requesting to see your draft in progress. The proposal is far from complete, but you fire off a reply saying "Here is my working draft," and attach it. The next day, you receive another email from the senior manager full of feedback which you are obligated to take. However, the feedback asks you to revise your proposal in new directions, quite contrary to what you had planned, effectively taking over the direction of the proposal. You now have to discard many good ideas you had for development. Those sections where you knew you needed the most help--they were not addressed at all.
This happens all the time in getting response to our writing. We get proofreading corrections when we need ideas; we get heavy revision suggestions when the draft needs to be proofread to meet a deadline.
To elicit useful and focused responses from readers (during peer review, for example), we must solicit good response. In the above scenario, if the writer had explained to the senior manager where she needed help in the draft and what her plans were for further development, it's quite possible that the feedback would have been more focused and helpful. So when asking for feedback on a document, explain to the responder
Once you've defined your needs, your reviewer is more likely to shape their feedback effectively for you. As a reviewer, it's much easier to address the writer's concerns than to try to guess what might or might not be useful to the writer.

Posting comments, as you will soon see, is easier than creating and sending an email.
If you don't see an add new comment link, you are most likely not logged in.
Note: You can use the Comment viewing options to change the way that comments are displayed on the page. Experiment with this feature and see which configuration works best for you.
Posting to your individual weblog is a little more complex than posting a comment, but after a couple of times, you'll find it as easy as email.
Notes:
For the first day of class, you'll want to explore some of the features of the site. This document gives an overview of a few features you might want to take a look at that will help you to navigate the site.
In the header visible at the top of every page, you'll find one row of links:

Once you've logged in to the site, directly beneath the header on the left, you'll find the main navigation block, accessible from every page:
The navigation block is your gateway to many areas of the site useful for creating and viewing content and managing your work. For example,
All of our course materials on the site are integrated into the course guide:
The course guide is a hypertext with many levels of pages.
Because there will be no face-to-face meetings in this class, posting comments and replies to the reading responses and drafts of others will be the primary means of class interaction and discussion. Each time there is a reading response, the instructor will promote at least two blog posts to the front page of the course website. There, everyone will respond to and discuss the readings, drafts, or other work posted to our course website. The course description explains the purpose of this coursework:
You are required to post five (5) comments and replies (e.g., follow-up responses) each week to the blog posts (reading and other responses posted by others) appearing on our course's front page. Your comments and replies should be spaced out over at least three days. Each should be, at minimum, 100 words each.
All comments and replies to another's blog post should follow effective rhetorical strategies for networking with others on the Web. (Readings from the course text provide guidelines to follow.)
- Keep threads alive and relevant.
- Follow-up comments with further discussion.
- Think of your comments and replies as part of a lively class discussion in which everyone participates.
Our activity online substitutes for in-person discussion in interesting (and sometimes deeper) ways. Of course, you are always welcome, and encouraged, to post beyond thsese minimum requirements. The course calendar includes reminders about meeting this ongoing obligation for participating in class discussion.
When commenting and replying to blog posts on the course's front page, you are required to
You should also
For those of you wishing to do more than the minimum requirements of the course, you might visit the class website additional times per week and post new comments and/or replies to any of the blog posts.
You'll do a lot of the writing for this class in your individual weblog space on the course website. You can access your weblog via your my account page.
One way to think of a weblog or blog is as a journal. However, unlike a journal that you might keep at home (as well as most if not all of the writing you have done in school before), your blog space is public. Your fellow class members will be invited to read your blog. Classmates will respond to your posts with comments and replies. Group members will review notes you take when doing research. And, of course, since it's on the Internet, other Web readers may encounter your writing and take a look at what you have to say.
There are many uses for weblogs, but we'll only use them for a few things here. During this class, you'll be asked to use your course weblog to