Corporate Project Research

http://www.nytimes.com/2007/02/19/business/19jetblue.html

The article talks about the ineffectives of Jetblue in handling passenger crisis when the company had to cancel 23 % of their flights due to continuos bad weather and storms.The article talks about Jetblue's CEO David Neeleman's apologizes. Around 1000 flights were canclled in 5 days leaving the passengers in a very bad tempered mood.

http://www.nytimes.com/2007/02/19/business/19jetblue.html

Above is the link for an article from the New York times illustrating the whole JetBlue crisis. The article has been very thorough in defining and describing the whole week-long crisis from the beginning to the press conferences to everything else basically relating to the crash. This would be a good article for research because it covers all the bases and give you the entire history of the incident as well as the whole aftermath and what was being done and said.

http://crisisblogger.wordpress.com/2007/02/19/can-jetblue-recover/

Above is the link to an article, which questions whether JetBlue can recover from their corporate crisis. The article briefly explains steps, the author feels, a company should take immediately after things go wrong. It gives details on the actions that JetBlue took, as well as suggestions as to what they should have done differently. This article is useful because it sites specific examples of the actions JetBlue took and the actions JetBlue should have taken.

http://www.consumeraffairs.com/news04/2007/02/jetblue_passengers.html

http://www.nytimes.com/2007/02/19/business/19jetblue.html?_r=1&oref=slog...

Sixteen months ago, JetBlue was face to face with the largest crisis of their existence. They left numerous passengers outraged as over 1,000 flights were cancelled and passengers were held in a plane on the tarmac for extended amounts of time, some up to eleven hours, with little to eat and drink. The cause of these delays and cancellations was an ice storm that struck the Midwest and Northeast parts of the U.S. JetBlue was founded seven years ago by David G. Neeleman. Still in the early stage of its existence, JetBlue did not have the resources or experience to deal with such a crisis.

This article is about what the CEO of JetBlue did after the crisis. Unlike many CEOs he went and apologized and said how he was mortified. I think this is really amazing because it shows great responsibility. Most people will never take the blame for anything and blame their problems on a million other things. I think this article shows us how important it is for us to be able to take responsibility for our mistakes or our companies mistakes. The article goes on to say how they respect the companies CEO for how he acted in the situation.

http://www.forbes.com/2007/02/20/neeleman-jet-blue-lead-cx_tw_0220jetblu...

This article posted by The New York Times gives a quick overview of what exactly caused the JetBlue crisis. It described that severe weather caused many flights to be cancelled. These cancellations lead to stranded pilots, flight attendants, and passengers. The article mainly highlights David Neeleman, the C.E.O. of JetBlue, and how he handled the crisis. He reviewed how the company controlled the situation and pointed out exactly where they went wrong. Neeleman realized the weak point of JetBlue, which was mainly communication between management and the pilots and flight attendants.

http://www.msnbc.msn.com/id/17166299/