emalczew's blog

This week we finished up our service learning project. Our group did a good job working together to finish everything up. Everyone did a great job of working together to get everything done on time. I mostly just looked over the documents to make sure there were no large errors. I also worked a little on the brochure and changed a couple of things. I think Greg did a great job working on the brochure. I think we could have paid a little more attention to some of the details. We didn’t quite get all the small details correct. I know we had problems with hyphenated words.

This article had a bunch of helpful information. I really liked the part about appealing to the reader’s emotions. I wouldn’t really think about doing that. Also, the part about not having a cheap brochure was very true. I think our brochure looks really good it’s really nice and professional. I think our brochure still looks overwhelming with the information on it. This article talked about using bullet points to draw the eyes attention to the information. I think this would be good for us to use in some of the sections that the information is so dense.

This week for our service learning project I worked mainly on the brochure. I rearranged some of the information already on the brochure. Then I added to the brochure on some of the blank pages. I also worked on the color for the brochure. I mainly edited the brochure.

The principle of design is probably a large part of our brochure that we need to work on. We have a good starting place. However, our draft is kind of plain and boring. There could be more of a background graphic that carries on for both sides of the brochure. On the other hand our design for the flyer is really good. I think the pictures and the background of the flyer are really good. The flyer looks very unique. Also, looking at the flyer makes you kind of curious as to what this play is about. The brochure also has tons of information in a little area.

For this weeks assignment of the Gantt Chart I added details to the chart. I put in the colors of assignment to people. Then I assigned certain parts of the project to different people.

The brochure I chose is about where to go for help with your investments. The first two pages talk about why you might need help with your investments. Also, the first page talks about who produced the brochure. Additionally, it talks about what the different service providers do. The second page goes on to discuss what type of services you might want. This page also talks about how you might pay for the services you want. Finally, this page talks about the legal obligations of the person who is helping you. The third page is a number of questions to ask yourself.

Attached is my Corporate Communication Project Final file.

Attached is my rough draft of my JetBlue business letter.

This is the video I found for the JetBlue crisis http://www.youtube.com/watch?v=eZkQYjciGzc&feature=related. The woman in the video is taping the situation. She makes statements throughout the video such as “no one will believe this” and “this should be on the news.” These statements show her blatant frustration with the airline due to their inadequacy to deliver sufficient service. The audience being addressed is the customers of JetBlue whom were affected by the incident. Also, future customers of JetBlue are being addressed.

Attached is my rough draft for the JetBlue Press Release.