Course Information

Instructor: Mingyan Hong, Ph. D.
Time: 11:00-12:00 pm
Location: ENAD 130
Office: Heavilon 311E
Office Hours: T/TH: 12-1p.m.

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Week 3

Monday/Tuesday

Conferences on resume and cover letter

both with me and the writing lab.

 

For next meeting

  • Final Employment Project DUE: Steps 2-4 submitted in manilla envelope:
    • Job Ad to which you are applying
    • Resume
    • Cover Letter
    • Project Assessment Document
    • Peer Reviews of ALL documents
  • Read White Paper Project Description
  •  

    Wednesday

    Employment project is DUE.

  • Discuss White Papers
    • Genre
    • Conventions
    • Design
    • Topics
  •  White Paper Samples
  • What do the design elements do for the documents? How does the design change/alter the content? In what ways? Does it help you read it in any certain way?
  • Discuss: How Design/Arrangement/Cutting Conveys Information
  •  

    Thursday

     

    Workshop

    • AdobeIndesign
    • Microsoft Illustrator

    For next meeting

  • Post White Paper Topic idea in the White Paper Topic Forum.
  • Respond (comment) on at least one other person's White Paper Topic Idea (see the Home page for further details).
  • Read: White Paper on How to Write a White Paper (Attached below).
  • Read: The Steak Behind the Sizzle: Effective Marketing Using White Papers (Attached Below).
  • Read: In PWOnline, White Papers
  • Have White Paper Preliminary Groups Established (Through the White Paper Forum--postings due by class on Friday)
  •  

    Friday

     

  • Discuss readings (possible quiz)
  • Get in Groups and discuss white paper idea, trade contact information, etc.
  • Brainstorm ideas for completing White Paper Proposal
  • Preliminary Research Discussion (ppt, attached)
  •  

    For Next Meeting

    • Read in PWOnline, Principles: Research (Some of this is short, some long!)
      • Why Writers Need to Find and Use Information
      • Locating and Evaluating Information that Already Exists
      • Using Citation Formats
      • Copyright, Plagiarism, and Fair Use
    • Send .pdf (Directions for doing so) version of Proposal Memo to hongm@purdue.edu by class.
      • Be sure to clearly name each group member, etc...

     

    Group Deliverable 1: Proposal. Each potential group (as established over drupal) will turn in one hardcopy of a 250 word topic proposal, in the form of a memo, by Tuesday. This memo will include information about the topic under consideration, the potential solutions to be examined, and possible resources. Follow the guidelines for memo writing outlined at Purdue's Owl. Remember that you are selling an idea, specifically, to me and other potential group members -- this is a persuasive, not descriptive, document. This means presenting the issue as worthy of consideration, and the solutions (three) as relevant, while demonstrating the feasibility of the project within the parameters of the assignment.

    • Your MEMO should, at the least, consist of the following sections: 

     

    1. Background/Context/Problem

    2. Proposed solutions (3)

    3. Formal Request for "go-ahead," which should be addressed to ME. You are to convince/persuade me that this is a viable project.

    4. Summary of MEMO (this is, after all, a writing class--I want to see if, as a group, you have the ability to summarize, in a cogent, coherent, and succinct manner, the information in your memo)

    5. List of potential resources (this is not part of the 250 words).

     

     

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