Reading Response Week Five
Submitted by allenrb on Thu, 07/10/2008 - 21:25.
Attached is the flyer that I chose to examine. It's not really a flyer that would interest me since it is for a ladies night at the club, but I still chose to use it because I feel it shows many of the characteristics a good flyer should include. When looking through the flyers on google images, this one caught my eyes immediately. As you can see, there is a lot of graphical design incorporated into this flyer. It also uses mixed font sizes and an image, both drastically help make it more eye catching. Not only is it eye catching, but it also keeps the readers attention. When first reading it, I wondered "what's Code Red?" so I continued to read on. The flyer also gives the perfect amount of information. It gives all the information to know what is happening, and that's it. Since the flyer is for an event, all the proper information was given. The title and nature: Code Red, A sexy ladies night. Time, date, and location: Wednesday nights, Crave it Dance Lounge. Contact and sponsorship information are also given. The flyer incorporated contrast very well. They used very dark backgrounds, such as red and black, and then used white fonts or red fonts in the black to really focus your eyes on the words. I also liked how the company used the right side alignment to include all the information, then the bottom left incorporated a picture, and the top left was "white space."
This flyer will help me in many ways in making the flyer for the service learning project. I realize now the importance of having that eye catching effect. What really directed me toward this flyer was the use of the colors and font. When looking at the current service project flyer, there is no color used at all. By adding some color to the flyer, I think that would make a huge improvement. I also liked how the Code Red flyer did not use to many words. The main problem I see with the current flyer is that it is filled with words and clutter. There is a very limited amount of whitespace, which makes it very hard to keep the readers attention. These few changes can make a dramatic difference in the effectiveness of the flyer.
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Response
Ashley M. Rooney
The poster you chose definitely catches my attention first of all because of its dark background with white text. Second of all it uses a lot of red which not only plays into the CODE RED but the color. Thirdly there is a hot woman on it! I don't think that will work for the crisis center though. If I could change one thing about the flyer it would be the red text, it may just be as a result of the pdf, but I found those parts hard to read. Seems like you have a handle on the project, can't wait to see what your group comes up with!
Reply to Reading Response
I think that the poster you chose is a very eye catching poster. It uses lots of color and is well balanced. I like how you realized the importance of the eye catching effect since most posters won’t be looked at for a long period of time. I also agree that the reason the poster is so effective is because it doesn’t use a lot of words. I find it hard to pay much attention to a poster or flyer if they are filled with lots of words. I think you have a great handle on how of help out the Lafayette Crisis Center, keep it up.
Response
Ross,
I like the flyer you chose, very interesting. It definitely catches my attention and has a great theme to it. All of the colors match (mostly red, black, and shades of grey) and compliment each other. I like how you noticed that there is no color in the current flyer, I'm sure adding the right colors is very important. I think you hit the nail on the head with eliminating wordiness in the current flyer. We need to eliminate unnecessary wording and replace it with effective information. You're on the right track for our group's flyer!
Response
I think the flyer you picked out is very eye catching. The thing that got my attention was the attractive looking female at the bottom left. I think it is important to have great attention getters in our flyers, and I believe pictures do that very well. In this case they opted to use a very attractive female, and hey, sex does sell.
They also do a great job of contrasting colors. I think going with red colors throughout the flyer is a great way to promote this “ladies wear red” event. The words were concise and all the necessary information was given, which is something we all should consider when making our flyers
response
I like the flyer that you chose. It definitely catches my attention. I think it looks so mysterious and dark, but yet it is sexy. The name of the event is also very catchy – it just makes you want to find out more about ‘code red.’ I like the way the laid out the font and the use of colors to stresses their point. I think the sizes of the fonts are also perfect. They use just enough information on the flyer. The design of this flyer is very artsy. It’s just an excellent flyer. The only thing I noticed though is that you can’t really read any information underneath ‘Live It. Love It. Crave It.’ So I’m wondering if it was that way or is it because you converted the file to a pdf?