English 309, "Computer-Aided Publishing"
Instructor: Dr. David Blakesley
Section: 001
Office Hrs: T-Th 10:30 -noon and by appt.
Office: Heavilon 227
Ph: 765.494.3772
Fax: 765.494.3780
E-Mail: blakesle@purdue.edu
English 309, Computer-Aided Publishing, will teach you to use the digital tools of the 21st-Century to publish professional documents for multiple purposes and audiences. The course will have a productive, practical component that will help you learn the essential software, design principles, and document cycling processes of professional publishing. We will also spend time discussing and writing about the professional contexts and changing circumstances of publishing and the tools that make it possible.
The texts listed here are not required reading but will prove useful in a number of ways for students in Professional Writing as they move forward in their careers. They have not been ordered through local bookstores, but you may find them in stock. There won't be any required reading from these texts.
Course Readings will occasionally appear on the course calendar and are meant as resources for in-class discussion or examination. You will also occasionally see online (free) readings on the course calendar.
For this project, you'll design (from a sample) a wireframe (design structure) for what's called a Project Management Brief that you can then use in subsequent projects. You'll create your Wireframe in Adobe InDesign and essentially make a re-usable template. I'll show you samples in class, and you'll learn to easily create wireframes that go with a wide variety of documents, such as websites, brochures, newsletters, etc. You'll also generate a set of questions for each type of project that will help you generate a "brief" for planning purposes. In the real world of publishing and design, writers and project managers use these documents when working with clients on complex design and publishing jobs. (Individual: 10% of course grade.)
For Projects 2, 3, and 4 you'll draw inspiration from D.I.Y.: Design-It-Yourself to come up with three relatively small projects that involve one type of document (or other type of "published" material) and that you carry through to the end by actually producing and publishing it. Your choices are only limited by the samples in the book, which cover a vast range of possibilities. For each of these small projects, you should complete a Wireframe and Project Management Brief, add weekly notes to your Project Log, collect assets at your Drop.io site, and submit printed and electronic copies of your project when it is completed. These smaller projects will be spaced out over the semester at three-week intervals. Examples of acceptable projects include but are not limited to the following: resume, stationery, flier, poster, brochure, mailer, postcard ad, advertisement, t-shirt, invitation, logo, wall graphic, CD or DVD packaging, embroidery, business card, gift, invitation, tote bag, banner, photo album, scrapbook, presentation slide template, bumper sticker, button, and more. (Individual: 10% of course grade for each project.)
For Project 5, you'll plan, design, research, and produce a multi-page document, such as a catalog, newsletter, or website. As for Projects 2-4, the steps will include completing a Wireframe and Project Management Brief, adding weekly notes to your Project Log, collecting assets at your Drop.io site, and submitting printed and electronic copies of your project when it is completed. (Individual: 30% of course grade.)
Throughout the semester, starting in Week 3, please keep a Project Log that functions as a progress report on how what you're doing for Projects 2-5. Review these Project Log Guidelines, which explain the process in detail. Each entry in your Project Log should be posted no later than Sunday on the week it is due, as specified on the course calendar. To earn full credit for this aspect of the coursework, you should post Project Log updates at the end of each week. Since they start at the end of Week 3, you'll have 12 entries by the end of the semester. The purpose of a project log is to provide a record of your progress on projects, to help with project management and planning, and to provide a resource to return to later as you start new projects. After college, you may find keeping a project log useful in your professional career for the purposes of documenting your contributions to a project, showing a client what you have accomplished, and providing a record for others who may need to continue your work later. (10% of course grade.)
Design Logs. Each week, starting in Week 3, I would like you to keep a Design Log, which will be your place to collect and comment on samples, artwork, websites, design resources, and assets that inspire you or may be useful in later projects. You may also use your Design Log to critique examples, but just be aware that your writing may be visible to others, including peers and outside designers. (Be fair and understanding, in other words.) Whenever possible, include a visual illustration of the samples you discuss. In the case of copyright protected work, you may include the assets in your Drop.io Assets, where others can view them, or you may provide the URL where they can be viewed off-site. You may also need to scan samples using the scanner in the lab or your own. Your Design Log should include at least 200 words, be tagged "Design Log," and include images or links to images that will help readers.
Each week, starting in Week 4, two students will be asked to share their design log for that week so that we can discuss, analyze, or critique the examples as a group and, thus, raise important topics related to publishing, design, layout, typography, and other features and principles. These and possibly other postings may be promoted to the front page of the class website for further online or in-class discussion.
Asset Collection. As you work on class projects, you'll need to collect assets, which are simply the images, typography, code snippets, templates, or other resources that may be useful for completing projects. You will collect these assets in a Drop.io site, where you can view files easily, add notes, and share content with others in a protected space. Drop.io sites are free and allow you 100 MB of storage space for each "drop." Your Drop.io site will need to use a common password so that others may access it to view what you collect. You'll be shown in class how to create and manage your Drop.io assets, and a full list of everyone's will be made available. You may also decide to collect assets at a Flikr site or at istockphoto.com, which is a good source for royalty-free photography and illustrations to use in projects. (10% of course grade.)
Project 1: DIY: Design-It-Yourself Document 1 |
10% |
Project 2: DIY: Design-It-Yourself Document 2 |
10% |
| Project 3: DIY: Design-It-Yourself Document 3 | 10% |
| Project 4: DIY: Design-It-Yourself Document 4 | 10% |
Project 5: Catalog, Newsletter, or Website Design |
30% |
| Project Log | 10% |
| Design Log and Asset Collection | 10% |
Class participation, peer review |
10% |
Total |
100% |
The five projects in the course will be comprised of several components, each of which will be worth a percentage of your final grade.
All major assignments will be graded on the standard plus-minus letter-grade scale: A=100-94, A-=93-90, B+==89-87, B=86-84, B-=83-80, C+=79-77, C=76-74, C-=73-70, D+=69-67, D=66-64, D-=63-60, F=59 or below.
Students must participate in all of the five major projects and complete a majority of the required project and design log postings in order to pass this class. Students with questions about final grades should review university policies regarding grade appeals, which are outlined by the Dean of Students in this brochure: http://www.purdue.edu/ODOS/osrr/gradeappeal.pdf (PDF file).
In order to participate fully in the course, you should already be able to use the technology platform and applications listed below.
Familiarity with certain technologies is crucial for participation and success in the course. If you need any assistance now or at any point during the semester, please do not hesitate to ask. Students will be encouraged to help each other with new technologies, and much of our time in class will be spent developing projects so that you can receive help.
During the semester, you'll need regular access to the Internet and email. Because the course home page is the main locus of the class community, you are responsible for reading and keeping current with all content posted there, including what has been submitted by both the instructor and your fellow students. You'll be responsible for configuring your system to access course materials, to read course email and participate in online discussions, and to submit your work. Very early in the semester, you will be asked to demonstrate that you can meet these responsibilities:
Because computer problems are a fact of life, always work to complete your assignments early and make frequent backups to multiple media.
Attendance is required at all scheduled meetings. Three absences may result in your final grade being lowered by as much as a letter grade. More than three absences can result in a failing grade for the course. Excused absences will only be granted for religious holidays or university-sponsored events, provided you make a written request to me no less than two weeks in advance and that you complete any required work before the due date. Being excessively or regularly late for class can also be counted as an absence.
Purdue students and their instructors are expected to adhere to guidelines set forth by the Dean of Students in "Academic Integrity: A Guide for Students," which students are encouraged to read here:
http://www.purdue.edu/ODOS/osrr/integrity.htm
The preamble of this guide states the following: "Purdue University values intellectual integrity and the highest standards of academic conduct. To be prepared to meet societal needs as leaders and role models, students must be educated in an ethical learning environment that promotes a high standard of honor in scholastic work. Academic dishonesty undermines institutional integrity and threatens the academic fabric of Purdue University. Dishonesty is not an acceptable avenue to success. It diminishes the quality of a Purdue education, which is valued because of Purdue's high academic standards."
Academic dishonesty is defined as follows: "Purdue prohibits "dishonesty in connection with any University activity. Cheating, plagiarism, or knowingly furnishing false information to the University are examples of dishonesty." [University Regulations, Part V, Section III, B, 2, a] Furthermore, the University Senate has stipulated that "the commitment of acts of cheating, lying, and deceit in any of their diverse forms (such as the use of substitutes for taking examinations, the use of illegal cribs, plagiarism, and copying during examinations) is dishonest and must not be tolerated. Moreover, knowingly to aid and abet, directly or indirectly, other parties in committing dishonest acts is in itself dishonest." [University Senate Document 72-18, December 15, 1972]"
If you have any questions about this policy, please ask.
In the event of a major campus emergency, course requirements, deadlines and grading percentages are subject to changes that may be necessitated by a revised semester calendar or other circumstances. You can acquire updated information from the course website, by emailing me, or by contacting me through the English Department at 765-494-3740.
The majority of missed class assignments cannot be made up. If a serious and unavoidable problem arises, however, you should contact me in writing prior to the deadline to determine whether or not an extension for the work will or will not be granted.
Follow the links at the bottom of this page for a schedule of assignments and activities for each week this semester. Each bullet point for the day is a different task that you should complete before that class meeting. Unless specifically noted otherwise, all assignments are to be completed before class on the day listed.
This course calendar may be updated throughout the semester. I'll notify you about any major changes, but you are still responsible for keeping up with the current schedule.
IMPORTANT: You must visit all of the links provided within the course calendar. There are many links to follow and read. Make sure you visit all of them. Some links provide easy access to other parts of the class site which will help you in your assignments. Some links are to readings and resources, all of which you should read and explore so that you're aware of your options as a rhetorician and designer (Aristotle famously wrote that rhetoric is the art of "finding the available means of persuasion in any given case"?).
Exploring the class website:
Q & A about the Course Drupal Site, Course Description, Course Projects, etc.
Taking Inventory and Managing Your Workspace. One very important aspect of computer-aided publishing involves testing to make sure that your workspace performs as it should, identifying what tools are available for different tasks, and customizing your workspace to improve productivity. Working in teams of three, do some user-testing of the functionality of important publishing software on the Mac desktop. Your goals are the following:
The software to examine: Firefox, PhotoShop, InDesign, Acrobat, Illustrator, Dreamweaver, Fireworks
Dr. B. may be called out of town for a conference and so arrangements have been made to view a film in class on Tuesday (1/20), and attendance will be taken. On Thursday, 1/22, if Dr. B is out-of-town, you won't have to attend class but there will be a short reading assignment.
Film: David Levy on "The Digital Future"
There will be class today! (Dr. B.'s trip has been canceled.)
Reading: Before and After Page Design, pp. ix-xii, "Introduction"; scan the table of contents and the rest of the book to begin to see what types of projects you might be interested in attempting.
Collecting Assets and Inspiration: Locate two samples of design/publishing work that you admire and bring them to class today for sharing and class discussion. At least one of the samples should be print-based. Both should be examples of what you consider good design or creative ways of presenting information in a published document. They could be sources of inspiration, in other words, a published document that makes you think "I wish I would have done that!"
For concepts that will help you talk about design, read the attachment, which is an excerpt from The Thomson Handbook. The class password is required to open it.
Assets and Inspiration
Project 1: DIY: Design-It-Yourself Wireframe and Project Management Brief
Reading/Resources
Project 1 Development
Design Logs
Project Logs
Reading
Project 1
Project 1
Design Logs
Project Logs
Project 1 is due today. You should post a PDF copy to your blog and turn in a printed copy in class. You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
Project 2: DIY: Design-It-Yourself Document assigned. Begin work on this project in class (see Step 1)
Due: Step 1 (Project Management Questionnaire) should be completed today and posted to your blog (see the Project 2 description for complete directions).
Discussion of Typography. Download the attachment (PDF format; class password) for review.
Work on your Project Management Brief for Project 2 in class.
Design Logs
Project Logs
Work on your Project Management Brief (Step 2 of Project 2) in class. Your Brief is due at the start of class on Thursday for in-class peer review.
Due: Step 2 of Project 2 (Project Managment Brief) is due at the start of class for in-class peer review.
Steps for Peer Review
Work in teams of three to provide peer feedback on your Project Management Briefs (PMBs). Each reviewer should write two reviews, spending about 30 minutes on each. Write your peer review as a response to the person's blog entry/submission notes.
Authors: read the handout on "Eliciting Good Response" and then, following the guidelines, post your PMB to your blog with notes that will elicit good response. You should attach your document to the blog post in PDF format.
Reviewers: Read the author's notes and then write a response to them. In addition, you should comment on these aspects of the PMB:
Design Logs
Project Logs
Continue work on Project 2. Today, the goal is to conduct peer review of just the design document for Project 2, which is due in its entirety on Thursday.
Authors: Post your design document as a separate post with short submission notes following the guidelines for eliciting good response. (15 minutes)
Reviewers: In addition to addressing the author's submission notes, comment on these components of the document. There may be other issues to address as well.
Elements of the Layout: Contrast, Repetition, Alignment, and Proximity
Typography
Color
Negative Space (aka "white space")
Due: Project 2. Collect all files (Steps 1, 2, and 4) and post them to your blog. Use this tag: Project 2. You should also print one copy of the final document to turn in, if your is a printable project. The due date is Thursday, March 5, by the start of class. You should include a short cover letter ("Submission Notes") that explains any special circumstances and/or requests feedback on a particular aspect of your work.
In class today, you will be given time to update your design and project logs and to respond to the design logs of your classmates.
Design Logs
Project Logs
Project 3: Project Management Questionnaire Due
Introduction of Project 5: Catalog, Newsletter, Website Design, or Other Complex Document
For Project 5, you'll plan, design, research, and produce a multi-page document, such as a catalog, newsletter, or website. As for Projects 2-4, the steps will include completing a Wireframe and Project Management Brief, adding weekly notes to your Project Log, collecting assets at your Drop.io site, and submitting printed and electronic copies of your project when it is completed. (Individual or Collaborative: 30% of course grade.)
The class does not meet today.
Design Logs
Project Logs
Spring Break
Welcome back from spring break!
Work on Project Management Brief for Project 3
Design Logs
Project Logs
Project Management Brief for Project 3 due for in-class peer review.
Steps for Peer Review
Work in teams of three to provide peer feedback on your Project Management Briefs (PMBs). Each reviewer should write two reviews, spending about 30 minutes on each. Write your peer review as a response to the person's blog entry/submission notes.
Authors: read the handout on "Eliciting Good Response" and then, following the guidelines, post your PMB to your blog with notes that will elicit good response. You should attach your document to the blog post in PDF format.
Reviewers: Read the author's notes and then write a response to them. In addition, you should comment on these aspects of the PMB:
Project 5: Project Management Questionnaire Due. Post the responses to your blog and use "Project 5" as your tag.
Design Logs
Project Logs
Peer review of design documents for Project 3.
Authors: Post your design document as a separate post with short submission notes following the guidelines for eliciting good response. (15 minutes)
Reviewers: In addition to addressing the author's submission notes, comment on these components of the document. There may be other issues to address as well.
Elements of the Layout: Contrast, Repetition, Alignment, and Proximity
Typography
Color
Negative Space (aka "white space")
Project 3 due. Collect all files (Steps 1, 2, and 4) and post them to your blog. Use this tag: Project 3. You should also print one copy of the final document to turn in, if yours is a printable project.You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
Introduction of Project 4: DIY: Design-It-Yourself Document
Design Logs
Project Logs
Project Management Questionnaire for Project 4 due.
Project Management Brief for Project 5 due for in-class peer review.
Steps for Peer Review
Work in teams of three to provide peer feedback on your Project Management Briefs (PMBs). Each reviewer should write two reviews, spending about 30 minutes on each. Write your peer review as a response to the person's blog entry/submission notes.
Authors: read the handout on "Eliciting Good Response" and then, following the guidelines, post your PMB to your blog with notes that will elicit good response. You should attach your document to the blog post in PDF format.
Reviewers: Read the author's notes and then write a response to them. In addition, you should comment on these aspects of the PMB:
Design Logs
Project Logs
Please Note: On next Tuesday (April 21), the class won't meet so that we can attend the keynote presentation by Sarah Robbins at the Teaching, Learning, and Technology Conference here at Purdue in Stewart Center. Sarah "Intellagirl" Robbins is an expert on Web 2.0 technologies and virtual worlds (e.g., "Second Life"), technologies very important to professional writers. Attendance is free, but you should register first here: http://www.itap.purdue.edu/tlt/conference/register/form.cfm. The presentation is in Stewart Center (Fowler Hall, most likely, but it hasn't been announced yet) from 9:30 to 11 a.m.
Please Note: Today, Tuesday (April 21), the class won't meet so that we can attend the keynote presentation by Sarah Robbins at the Teaching, Learning, and Technology Conference here at Purdue in Stewart Center. Sarah "Intellagirl" Robbins is an expert on Web 2.0 technologies and virtual worlds (e.g., "Second Life"), technologies very important to professional writers. Attendance is free, but you should register first here: http://www.itap.purdue.edu/tlt/conference/register/form.cfm. The presentation is in Stewart Center (Fowler Hall, most likely, but it hasn't been announced yet) from 9:30 to 11 a.m.
Project 4: Project Management Brief due for in-class peer review.
Project 5: Design documents due for in-class peer review.
Complete peer review for Project 4 first, then discuss Project 4 design documents orally.
Steps for Peer Review: Project 4 (PMB)
Work in teams of three to provide peer feedback on your Project Management Briefs (PMBs) for Project 4. Each reviewer should write two reviews, spending about 20 minutes on each. Write your peer review as a response to the person's blog entry/submission notes.
Authors: read the handout on "Eliciting Good Response" and then, following the guidelines, post your PMB to your blog with notes that will elicit good response. You should attach your document to the blog post in PDF format.
Reviewers: Read the author's notes and then write a response to them. In addition, you should comment on these aspects of the PMB:
Design Logs
Project Logs
Project 4 will not be due until Thursday at the start of class, in print and as one PDF attachment to your blog.
Last day of class. Project 4 is due in print and as a PDF (all in one) attachment to your blog.
Project Logs
Please Note: Project 5 documents should be posted to your blog no later than Thursday, May 7, at midnight EST. Please be sure to include all documents in PDF format, including the questionnair, brief, and design document(s). If your design documents are in another form (e.g., a "Blurb" book), you can turn it in in printed form to Cathy Archer in Heavilon 302. She is there from 8-3 daily. Please don't turn materials in to the English Department main office. Email Dr. B. with questions (blakesle@purdu.edu)
Descriptions of major course projects are listed here.
For this project, you'll design a wireframe (design structure) for what's called a Project Management Brief that you can then use in subsequent projects. (see the sample, "project-management-design-TH.pdf" at our 309 drop site.) You'll create your wireframe in Adobe InDesign and essentially make a re-usable template. I'll show you samples in class, and you'll learn to easily create project briefs that go with a variety of documents, such as websites, brochures, newsletters, etc. You'll also generate a set of questions for each type of project that will help you generate a "brief" for planning purposes. In the real world of publishing and design, writers and project managers use these documents when working with clients on complex design and publishing jobs.
The two goals of this project are to 1) learn to use some of the tools in Adobe InDesign and 2) create a template of a Project Management Brief to use in later projects.
Read and review the sample wireframe and project management brief for The Thomson Handbook so that you can see what a complete wireframe/brief should look like (see the calendar for Week 4 or our class drop.io assets for the PDF file). Bear in mind that your goal in this project is only to create a template for a document just like this, one that you will adapt later to your other projects in the class. In this instance, your template will only have place holders for content. You could complete Step 1 by Thursday, February 5.
Use InDesign to create a template for a project management brief that you can use for subsequent projects Your brief should contain the following pages and components:
Project Brief: title of the project, version history, problem addressed, solution, needs to meet, and purpose/function of document.
Personas: Create a three-row, four-column table. Each row will be for a different persona. Column headers should be in the form of these questions:
In each row, include a space for the persona name and photo, as in the example.
Design Concept: The design concept distills key aspects of the rhetorical situation to draw conclusions about
On your Design Concept page, leave room for idea clusters tied to purpose and use, as in the example.
Wireframe: Create one page that blocks out important regions of the page and identifies what goes where, as in the "Home page wireframe" example. You should pick a layout for a particular type of document, one that you might want to produce in a subsequent project, using Before and After Page Design or DIY: Design It Yourself for the layout parameters.
Colors / Typography: Include one page that identifies the color palette, typography, and features of any printed media (type of paper, color, coating, etc.). Your template will include regions for this content. Use a sample color palette that you can create from a resource like Color Mixers or Firefox's Web Developer plug-in.
3. Deliverables: Export your Project Management Brief as a PDF document and post it to your blog. Use this tag: Project 1. You should also print one copy to turn in. The due date is Tuesday, February 17, by the start of class. You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
This project counts as 10 percent of your course grade. Your deliverables should have all of the components mentioned in Step 2, and your template should be neatly organized and elegantly presented. All major assignments will be graded on the standard plus-minus letter-grade scale: A=100-94, A-=93-90, B+==89-87, B=86-84, B-=83-80, C+=79-77, C=76-74, C-=73-70, D+=69-67, D=66-64, D-=63-60, F=59 or below.
Don't be afraid to ask them in class or by email . . .
For Project 5 (as for Projects 2, 3, and 4) you'll plan, design, research, and produce a multi-page document, such as a catalog, newsletter, print-on-demand book (for Blurb or Lulu, for example), or website. As for Projects 2-4, the steps will include completing a Wireframe and Project Management Brief, adding weekly notes to your Project Log, collecting assets at your Drop.io site, and submitting printed and electronic copies of your project when it is completed. Your choices are only limited by the samples in the course texts or in class, which cover a vast range of possibilities. You should complete a Project Management Brief (including a wireframe of the key page(s) of your document), add weekly notes to your Project Log, collect assets at your Drop.io site, and submit printed and electronic copies of your project when it is completed. Examples of acceptable projects include but are not limited to the following: catalog, newsletter, ezine, brochure, ebook, printed book, photo/art book, magazine, multi-page website, digital portfolio (with designed interface), template for Wordpress or Drupal, and more. (Individual or collaborative*: 30% of course grade.)
* Collaborative Option: Students have the option of making this project collaborative. One client-based project already in the works involves working with Discovery Park to produce a detailed Project Management Brief for marketing materials.In this case, the final document will be the Brief itself, but in this case the wireframes will be multi-staged and complete. Throughout the process, students will communicate with the clients and research Discovery Park. We need three or four students for this group, so volunteer if you're interested. Other collaborative projects are possible and should involve working with real clients on a complex design project. If students complete a collaborative project, they will be asked to fill-out a Collaborative Project Evaluation Form individually, at the time the project is completed. Dr. B. will provide additional assistance in planning the collaborative projects.
Complete the Project Management Questionnaire for this project. Be as thorough as possible.You should post your completed document (minus address/information) to your Project Log no later than Thursday, April 2.
Project Management Brief. Use the template you created in Project 1 to start a new Project Management Brief focused on this specific project. Your finished Brief should include (at minimum) these components:
Read and review the sample wireframe and project management brief for The Thomson Handbook so that you can see what a complete wireframe/brief should look like (see the calendar for Week 4 or our class drop.io assets for the PDF file). You should complete Step 2 Thursday, April 16, and be ready for in-class peer review.
Asset Collection. Upload all assets to your drop.io site. Be sure to collect or create more assets than you are likely to need. See the Resources page for some asset sites. If you create drafts, upload the working version to your drop.io site so that it can be reviewed by others as needed. This is an ongoing component of this project.
Design the document(s) for this project using InDesign or other publishing software, then produce high quality PDF versions (if a printable document) or publish it to the Web (if a digital document). If you are producing a printed document, you should (at least) print a prototype of the document, showing crop marks. Ideally, you would produce the finished document (if it's not too expensive to do so). Your design documents should be ready for in-class peer review on Thursday, April 23.
Collect all files (Steps 1, 2, and 4) and post them to your blog. Use this tag: Project 5. You should also print one copy of the final document to turn in, if yours is a printable project. The due date is Thursday, April 30, on the last day of class.. You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
This project counts as 10 percent of your course grade. Your deliverables should have all of the components mentioned in each step and be carefully edited and of high quality. All major assignments will be graded on the standard plus-minus letter-grade scale: A=100-94, A-=93-90, B+==89-87, B=86-84, B-=83-80, C+=79-77, C=76-74, C-=73-70, D+=69-67, D=66-64, D-=63-60, F=59 or below.
Don't be afraid to ask them in class or by email . . .
For Project 2 (and 3 and 4, later) you'll draw inspiration from D.I.Y.: Design-It-Yourself to come up with a relatively small project that involves one type of document (or other type of "published" material) and that you carry through to the end by actually producing and publishing it. Your choices are only limited by the samples in the book, which cover a vast range of possibilities. For each of these small projects, you should complete a Project Management Brief (including a wireframe of the key page(s) of your document), add weekly notes to your Project Log, collect assets at your Drop.io site, and submit printed and electronic copies of your project when it is completed. Examples of acceptable projects include but are not limited to the following: resume, stationery, flier, poster, brochure, mailer, postcard ad, advertisement, t-shirt, invitation, logo, wall graphic, CD or DVD packaging, embroidery, business card, gift, invitation, tote bag, banner, photo album, scrapbook, presentation slide template, bumper sticker, button, and more. (Individual: 10% of course grade for each project.)
Complete the Project Management Questionnaire for this project. Be as thorough as possible.You should post your completed document (minus address/information) to your Project Log no later than Thursday, February 19.
Project Management Brief. Use the template you created in Project 1 to start a new Project Management Brief focused on this specific project. Your finished Brief should include (at minimum) these components:
Read and review the sample wireframe and project management brief for The Thomson Handbook so that you can see what a complete wireframe/brief should look like (see the calendar for Week 4 or our class drop.io assets for the PDF file). You could complete Step 2 by Thursday, February 26, and be ready for in-class peer review.
Asset Collection. Upload all assets to your drop.io site. Be sure to collect or create more assets than you are likely to need. See the Resources page for some asset sites. If you create drafts, upload the working version to your drop.io site so that it can be reviewed by others as needed. This is an ongoing component of this project.
Design the document(s) for this project using InDesign or other publishing software, then produce high quality PDF versions (if a printable document) or publish it to the Web (if a digital document). If you are producing a printed document, you should (at least) print a prototype of the document, showing crop marks. Ideally, you would produce the finished document (if it's not too expensive to do so).
Collect all files (Steps 1, 2, and 4) and post them to your blog. Use this tag: Project 2. You should also print one copy of the final document to turn in, if yours is a printable project. The due date is Tuesday, Thursday, March 5, by the start of class. You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
This project counts as 10 percent of your course grade. Your deliverables should have all of the components mentioned in each step and be carefully edited and of high quality. All major assignments will be graded on the standard plus-minus letter-grade scale: A=100-94, A-=93-90, B+==89-87, B=86-84, B-=83-80, C+=79-77, C=76-74, C-=73-70, D+=69-67, D=66-64, D-=63-60, F=59 or below.
Don't be afraid to ask them in class or by email . . .
For Project 3 (as for Projects 2 and 4) you'll draw inspiration from D.I.Y.: Design-It-Yourself to come up with a relatively small project that involves one type of document (or other type of "published" material) and that you carry through to the end by actually producing and publishing it. Your choices are only limited by the samples in the book, which cover a vast range of possibilities. For each of these small projects, you should complete a Project Management Brief (including a wireframe of the key page(s) of your document), add weekly notes to your Project Log, collect assets at your Drop.io site, and submit printed and electronic copies of your project when it is completed. Examples of acceptable projects include but are not limited to the following: resume, stationery, flier, poster, brochure, mailer, postcard ad, advertisement, t-shirt, invitation, logo, wall graphic, CD or DVD packaging, embroidery, business card, gift, invitation, tote bag, banner, photo album, scrapbook, presentation slide template, bumper sticker, button, and more. (Individual: 10% of course grade for each project.)
Complete the Project Management Questionnaire for this project. Be as thorough as possible.You should post your completed document (minus address/information) to your Project Log no later than Tuesday, March 10.
Project Management Brief. Use the template you created in Project 1 to start a new Project Management Brief focused on this specific project. Your finished Brief should include (at minimum) these components:
Read and review the sample wireframe and project management brief for The Thomson Handbook so that you can see what a complete wireframe/brief should look like (see the calendar for Week 4 or our class drop.io assets for the PDF file). You should complete Step 2 by Tuesday, March 31, and be ready for in-class peer review.
Asset Collection. Upload all assets to your drop.io site. Be sure to collect or create more assets than you are likely to need. See the Resources page for some asset sites. If you create drafts, upload the working version to your drop.io site so that it can be reviewed by others as needed. This is an ongoing component of this project.
Design the document(s) for this project using InDesign or other publishing software, then produce high quality PDF versions (if a printable document) or publish it to the Web (if a digital document). If you are producing a printed document, you should (at least) print a prototype of the document, showing crop marks. Ideally, you would produce the finished document (if it's not too expensive to do so).
Collect all files (Steps 1, 2, and 4) and post them to your blog. Use this tag: Project 3. You should also print one copy of the final document to turn in, if yours is a printable project. The due date is Tuesday, April 7, by the start of class. You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
This project counts as 10 percent of your course grade. Your deliverables should have all of the components mentioned in each step and be carefully edited and of high quality. All major assignments will be graded on the standard plus-minus letter-grade scale: A=100-94, A-=93-90, B+==89-87, B=86-84, B-=83-80, C+=79-77, C=76-74, C-=73-70, D+=69-67, D=66-64, D-=63-60, F=59 or below.
Don't be afraid to ask them in class or by email . . .
For Project 4 (as for Projects 2 and 3) you'll draw inspiration from D.I.Y.: Design-It-Yourself to come up with a relatively small project that involves one type of document (or other type of "published" material) and that you carry through to the end by actually producing and publishing it. Your choices are only limited by the samples in the book, which cover a vast range of possibilities. For each of these small projects, you should complete a Project Management Brief (including a wireframe of the key page(s) of your document), add weekly notes to your Project Log, collect assets at your Drop.io site, and submit printed and electronic copies of your project when it is completed. Examples of acceptable projects include but are not limited to the following: resume, stationery, flier, poster, brochure, mailer, postcard ad, advertisement, t-shirt, invitation, logo, wall graphic, CD or DVD packaging, embroidery, business card, gift, invitation, tote bag, banner, photo album, scrapbook, presentation slide template, bumper sticker, button, and more. (Individual: 10% of course grade for each project.)
Complete the Project Management Questionnaire for this project. Be as thorough as possible.You should post your completed document (minus address/information) to your Project Log no later than Tuesday, April 14.
Project Management Brief. Use the template you created in Project 1 to start a new Project Management Brief focused on this specific project. Your finished Brief should include (at minimum) these components:
Read and review the sample wireframe and project management brief for The Thomson Handbook so that you can see what a complete wireframe/brief should look like (see the calendar for Week 4 or our class drop.io assets for the PDF file). You could complete Step 2 by Tuesday, April 21, and be ready for in-class peer review.
Asset Collection. Upload all assets to your drop.io site. Be sure to collect or create more assets than you are likely to need. See the Resources page for some asset sites. If you create drafts, upload the working version to your drop.io site so that it can be reviewed by others as needed. This is an ongoing component of this project.
Design the document(s) for this project using InDesign or other publishing software, then produce high quality PDF versions (if a printable document) or publish it to the Web (if a digital document). If you are producing a printed document, you should (at least) print a prototype of the document, showing crop marks. Ideally, you would produce the finished document (if it's not too expensive to do so). Your design document should be ready for in-class peer review on Thursday, April 23.
Collect all files (Steps 1, 2, and 4) and post them to your blog. Use this tag: Project 3. You should also print one copy of the final document to turn in, if yours is a printable project. The due date is Tuesday, April 28, by the start of class. You should include a short cover letter ("Submission Notes") that explain any special circumstances and/or request feedback on a particular aspect of your work.
This project counts as 10 percent of your course grade. Your deliverables should have all of the components mentioned in each step and be carefully edited and of high quality. All major assignments will be graded on the standard plus-minus letter-grade scale: A=100-94, A-=93-90, B+==89-87, B=86-84, B-=83-80, C+=79-77, C=76-74, C-=73-70, D+=69-67, D=66-64, D-=63-60, F=59 or below.
Don't be afraid to ask them in class or by email . . .
To get started with your course, you'll need to complete a few steps, which include
Registering for the course website


To get started with your course, you'll also need to complete this second step:
Logging in for the first time

To get started with your course, you'll also need to complete this third step, which will take a bit more time than the previous two.
Editing your account for the first time
Once you've logged in successfully, you need to edit your account and provide some additional information about yourself.




The following steps ask you to complete information for your profile. This will enable the instructor and fellow students to learn a little more about you and help the instructor tailor this class to your background and goals, as well as arrange collaborative projects.

That's it! You have completed all the steps of the Getting Started process. If you ever need to change any of the information, you can always edit these pages again.
If you have any trouble along the way, please be sure to let your instructor know.
Some of you may be in search of an avatar or image to use in the profile that you created for yourself when you registered. If so, here are some suggestions:
An avatar is just an image that "stands-in" for your picture and can be an object, artwork, a photo, or something else that might convey some aspect of your identity, personality, or interests. So, for example, someone interested in biking might use an image of a bike as an avatar rather than a personal picture. The image works best if it's in jpg, gif, or png format, and the dimensions should be (about) 85x85 so that it displays correctly (and doesn't get squished when displayed, for example).
To find an existing avatar to use for free, you could look at a site like these. If you have a Yahoo! ID (free to get, if not), you can get some nice ones:
or try
You could also take an existing image of yourself and then create a picture by cropping out the part you don't want. If you haven't used an image editing program before, that can be a bit tricky. But if you have, just use the crop tool to draw a box around the part of the image you want to use, crop it, and then resize it so that it's about 85x85 pixels.
If you have a larger photo and would like help to make it into an avatar, send it to your instructor as an email attachment. Your instructor can help you from there.
For the first day of class, you'll want to explore some of the features of the site. This document gives an overview of a few features you might want to take a look at that will help you to navigate the site.
In the header visible at the top of every page, you'll find one row of links:
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Once you've logged in to the site, directly beneath the header on the left, you'll find the main navigation block, accessible from every page:

The navigation block is your gateway to many areas of the site useful for creating and viewing content and managing your work. For example,
All course materials on the site are integrated into the course guide:

The course guide is a hypertext with many levels of pages.
Posting comments, as you will soon see, is easier than creating and sending an email.
If you don't see an add new comment link, you are most likely not logged in.
Note: You can use the Comment viewing options to change the way that comments are displayed on the page. Experiment with this feature and see which configuration works best for you.
Posting to your individual weblog is a little more complex than posting a comment, but after a couple of times, you'll find it as easy as email.


Notes:
For this class, you'll have to learn at least one HTML tag, the one for making hyperlinks.
It's easy to learn. Check it out:

Your link will now show up in your text.
Here is how you make links in traditional HTML coding. it's still easy, but it doesn't show up with our rich-text settings and input format.
<a href=""></a>
is the tag itself without any information in it. Within the quotes, you'll put the url, or web address, for the site which you want to link to. In between the ><, you'll put the text you want displayed on the screen.
For example, the url for slashdot is http://slashdot.org/. And if you want to make the word Slashdot a link in a sentence to the website in a blog post, type in,
<a href="http://slashdot.org/">Slashdot</a> is a well known community blog site.
To get
Slashdot is a well known community blog site.
HTML is picky and it's easy to make a careless mistake. Don't include any extra spaces in the HTML tag. Make sure that you include "http://" as a part of your web address. In fact, one of the easiest ways to make sure that you get the URL correct is to copy and paste it from the address bar of a browser window currently displaying the page.
See? Not too difficult. But there's one more thing . . . .
Avoid merely posting the URL as a link:
http://slashdot.org
Notice how this doesn't convey much information. Better to have put the page title (often found either on the page or in the window bar at the top) or link to part of your text (think of the examples in this site). At the same time, really long URL's won't word wrap at the end of a line. They may cause problems with the way that text is displayed on web pages.
Portable Document Format (PDF) is a file format created by Adobe Acrobat and useful for sharing printer ready versions of documents. Unlike when files are shared between different productivity applications (i.e., word processing, spreadsheet) or different versions of the same productivity software, the same layout and typographic styles are maintained regardless of the computer environment. What the author sees when creating a PDF is exactly what the receiver of the file sees and can print out on their computer. Consequently, PDFs are particularly useful for sending resumes, cover letters, and other business documents where layout and presentation is critica. Writers want all of the effort they put into formatting professional-looking documents to be maintained.
PDFs are typically viewed using Adobe Reader (which is free to download). However, Adobe Reader will not produce PDFs. As you will soon be submitting drafts of cover letters, resumes, and other documents in PDF format, make sure that you can successfully generate a PDF using one of the following means:
Imagine the following scenario:
You have a great idea for a project for your department at work. Because it will require significant resources and funding, the senior manager in your department has asked you to prepare a ten-page proposal.
After working on the proposal for a while, the senior manager sends you an email requesting to see your draft in progress. The proposal is far from complete, but you fire off a reply saying "Here is my working draft," and attach it. The next day, you receive another email from the senior manager full of feedback which you are obligated to take. However, the feedback asks you to revise your proposal in new directions, quite contrary to what you had planned, effectively taking over the direction of the proposal. You now have to discard many good ideas you had for development. Those sections where you knew you needed the most help--they were not addressed at all.
This happens all the time in getting response to our writing. We get proofreading corrections when we need ideas; we get heavy revision suggestions when the draft needs to be proofread to meet a deadline.
To elicit useful and focused responses from readers (during peer review, for example), we must solicit good response. In the above scenario, if the writer had explained to the senior manager where she needed help in the draft and what her plans were for further development, it's quite possible that the feedback would have been more focused and helpful. So when asking for feedback on a document, explain to the responder
Once you've defined your needs, your reviewer is more likely to shape their feedback effectively for you. As a reviewer, it's much easier to address the writer's concerns than to try to guess what might or might not be useful to the writer.

Posting projects, drafts, reading responses, comments, and replies will be a primary means of class interaction and discussion. The course description explains the purpose of this coursework
When commenting and replying to blog and other posts on the course website, follow all directions and guidelines listed in the course description or calendar. It will also be helpful to
You should also
For those of you wishing to do more than the minimum requirements of the course, you might visit the class website additional times per week and post new comments and/or replies to any of the blog posts.
You'll do a lot of the writing for this class in your individual weblog space on the course website. You can access your weblog via your my account page.
One way to think of a weblog or blog is as a journal. However, unlike a journal that you might keep at home (as well as most if not all of the writing you have done in school before), your blog space is public. Your fellow class members will be invited to read your blog. Classmates will respond to your posts with comments and replies. Group members will review notes you take when doing research. And, of course, since it's on the Internet, other Web readers may encounter your writing and take a look at what you have to say.
There are many uses for weblogs, but you'll only use them for a few things here. During this class, you may be asked to use your course weblog to
In addition to the individual weblog space that everyone has, the home page of the course website is a community blog space where new content may be posted. While most of your blog writing will be posted to your individual weblog, the home page may be used as a place to promote discussion among all class members. For example,
Good Blogging Practices
To Learn More
Your instructor may require you to respond to course readings with blog posts. Each reading response should be specifically focused on the reading and the prompt provided on the calendar, clearly indicate that you have read and thought seriously about the reading, and be sufficiently developed. Your instructor may set a word-limit minimum for these responses. Post your reading response as a blog entry and tag it "Reading Response" or use the tag provided in the prompt itself.
You and possibly your group members may be assigned to post your reading response to the course home page by submitting a story. The posts on the course home page will then be the focus of full class discussion. Selected reading responses will also be promoted to the front page for more lively community discussion.
In composing your reading response you should:
During course projects, you will be required to keep a weekly project log and post it to your weblog on the course site.
Project logs provide a record of your progress on projects, help with project management and planning, and provide a resource to return to later as you start new projects. After college, you may find keeping a project log useful in your professional career:
A good project log will usually include a progress report each week. For English 309, your log entry should be no later than Sunday on the week it is due. For example, at the end of Week 3, you'll post your first project log entry by the following Sunday. That means that at the start of Week 4, everyone will have posted their first entry. Your short report should be created as a blog entry and cover all of the following:
Note: These are individual project logs, but when you keep a log for a collaborative project log in the future, you'll also want to include the following: 1) project calendar and time and date of group meetings and communication; 2) descriptions of what was accomplished in meetings; 3) type of communication used (email, IM, Google docs, etc.); 4) goals achieved; 5) your contributions to the group project; and possibly more.
Remember: Your project logs are public and may be read by classmates, who will be encouraged to comment, add suggestions, answer questions, and more.
You can of course post more than once a week to your project log.
Name:
Title:
Company name:
Address:
City/State/Zip:
Phone:
1.1 What are your goals for this project? For example, what do you want people to do or get from the document (website, etc.)? If this is a redesign, why do you want to redesign?
1.2 What are the document’s/site’s short-term, medium-term and long-term goals?
1.3 What would constitute a successful project? What are the expectations?
1.4 What are your time constraints? Do you have an intended launch date?
1.5 Do you have a budget range for this project?
1.6 Who is responsible for approvals?
2.1 Who is your audience? Who are the users, customers, suppliers, readers, etc. who will use the document/site?
2.2 If the audience could come away with just one thought about the organization/company/product/service what would that be?
2.3 Two thoughts?
3.1 Who are your competitors, if any? What are the strengths/weaknesses of other organizations or competitor sites on the Web? (Provide URLs of their sites) If you don't have competitors, what companies or organizations have businesses or goals similar to yours in some fashion?
3.2 Why might your customers/readers rather go somewhere else for their information/product? What do competitors or similar organizations have that you don’t?
4.1 What sites/documents do you like that are in the same category and why do you like them? Please be as specific and detailed as you can. You might talk about a document’s look and feel, how one interacts with it, etc.
5.1 Please provide an outline of the main sections for your site/document as you envision it now. Think of this as a site map or table of contents. You may be as verbose as you like.
On this page, you'll find a wide variety of resources and tools for designing and presenting your work, including new technologies, asset repositories, user documentation, conference opportunities, examples, and more. It will grow substantially over the course of the semester.
Images, illustrations, animations . . .
iStockphoto.com: http://www.istockphoto.com
A vast collection of low-cost, high quality, royalty-free photography, illustrations, and animations.
Flickr Color Selectr: http://color.slightlyblue.com/
Searches Creative Commons-licensed photos on Flikr by color profile
Music . . .
Incompetech: http://incompetech.com
Royalty-free music by Kevin MacLeod for use with digital projects, film, and animations.
Color, Contrast, and Dimension in News Design: http://poynterextra.org/cp/colorproject/color.html
A Flash movie that teaches the fundamentals of designign with color
ColorMixers: http://colormixers.com/mixers/cmr/
Color Blender (Eric Meyer): http://meyerweb.com/eric/tools/color-blend/
ColorMatch: http://www.neteffect.dk/colormatch/
To learn more about color,
Color Matters: http://www.colormatters.com/
HTML and CSS Tutorials at HTML Dog: http://www.htmldog.com/
CSS: Tutorial: http://www.w3schools.com/css/default.asp
CSS Resources / Models: http://cssvault.com/resources/
CSS Tutorials at MaxDesign: http://css.maxdesign.com.au/
Animoto: http://animoto.com/
Helps you make Ken Burns-style music videos using your own image collection (and music, if you want to), for posting to personal websites, Facebook, etc. You can get a free account to make short animotos. These may be useful for promotion and marketing, digital scrapbooking, and more. Try one out as a "preview" (or overture) before a live presentation to get the audience in the mood. Check out our class-generated examples.
Scribd: http://www.scribd.com/
Perhaps best described as "YouTube for documents," a free tool for publishing a wide-variety of documents in iPaper format for distribution at the Scribd site or for embedding in social networking sites and local websites. For an example, see the 680S course flyer.
slide:ology: http://www2.lib.purdue.edu:2425/9780596522346
A book on professional slide design by Nancy Duarte, who helped engineer brilliant slide presentations by, among others, Al Gore in An Inconvenient Truth. This is a Safari Online book and is only available to Purdue students and requires log-in before you can access it. It's well worth the visit.
You Suck at Photoshop: http://www.mydamnchannel.com/Big_Fat_Brain/You_Suck_at_Photoshop/YouSuckatPhotoshop1_398.aspx
Donnie Hoyle's hilarious and instructive Photoshop tutorials are a new approach to user documentation that may well catch on (these are very popular and effective).
drop.io: http://drop.io
A free resource for sharing files and managing complex projects. This is one of those "must-haves" for digital designers and others working collaboratively to develop projects.
Typechart: http://www.typechart.com/
Lets you flip through, preview and compare web typography while retrieving the CSS.
Typetester: http://www.typetester.org/
Lets you compare type on the screen, on the fly, with CSS exporting. Very handy!
Resource
GUIDELINES FOR TYPOGRAPHY IN NBCS, an excellent overview of typographical design by Charles Hedrick. PDF document.
http://www.nbcs.rutgers.edu/~hedrick/typography/typography.janson-caspari.11515.pdf
Firefox Add-Ons
These free add-ons for Firefox give users a wide array of tools for analyzing Web pages, CSS, images, colors, and more.
Web Developer: https://addons.mozilla.org/en-US/firefox/addon/60
Firebug: https://addons.mozilla.org/en-US/firefox/addon/1843