In public speaking Isocrates “agreed with others that one must start with native ability, which training can sharpen but not create.” He focused on the speaker instead of the nature of the art in teaching public speech. “The technique of a speech is neither morally good nor bad; only individuals are good or bad.” This seems to reveal that the art of rhetoric is always based on the personality of the speaker. I guess undue attention to the techniques of rhetoric without any association with personality may prove to be less fruitful in rhetorical research. Anyway, the words used in one’s expression always reflect his/her personal choices and personality could in this way be taken a form of rhetoric.