I found this reading especially interesting because I had never really considered my audience as a huge factor when writing. I think as a student it's easy to forget that one day your writing won't be going to the same place it always has been -- a teacher you see and talk to almost every day. Considering your audience when writing beyond just who they are, going as far as what they might be doing or where they might be, seems to be the key to writing pieces that truly speak to people.