English 420, Business Writing

This was another productive week for the team working with Hungry’s on the Service Learning Project. We finished the White Paper on Sunday and turned it in Monday. Joey was responsible for drafting the contract with Hungry’s, but the group had to meet once more to determine exactly what we would be doing for the business. Since it is a very young restaurant, they had a lot of needs, so we had to determine what we could do given our skills and the amount of time left in the semester. From here, we divided some of the primary deliverables amongst the group based on everyone’s experience.

We determined most of the work we can do for Hungry’s will be providing them information on how to advertise. They already have a professional group that designs their flyers and advertisements, so it would not make sense for us to try to do this as well. Also, with Gala Weekend and Grand Prix this semester and Boiler Gold Rush in early August, there are several opportunities for promotions. An idea we had was attaching a small promotion coupon or advertisement for some of these events to their current generic flyers to help publicize the events. We are also going to provide information on how to advertise with the Exponent and how much it can cost.

Tae is also going to determine how the business can advertise in the residence halls and who to contact for it. Every fall the bookstores offer coupon books with purchases, so Matt is going to research how to get in these books, how much it costs, and design a small advertisement for it. Since Joey is a tour guide for the Office of Admissions, he is going to work with them to find out how the restaurant can be placed in potential student’s bags for campus visits. Finally, I am going to work with Boiler Gold Rush since there are several advertising opportunities there. They can provide coupons in bags for new students and provide samples and other promotion material at the Activities Bonanza during BGR Week. Nearly every other restaurant on campus is there to give away samples and magnets, so it is important Hungry’s capitalizes on this opportunity.