Though the article was a bit long, I really enjoyed reading it. I have a small obsession with analyzing my identity and others identity. This article was right up my alley of interest. I thought the first part looked at identity in a very interesting way. I really got a lot out of the "If People are Words, Why Don't They Live in Dictionaries?" section. I was impressed with their explination that indentity is definetly more than language, however "whatever we may be beyond language is largely inaccessible, even to ourselves." A light bulb clicked on when I read that, because that is exactly right! There are so many aspects to your identity, many of which are emotions, thoughts, feeling, and unexplainable occurances. However, the furthest we can get to explaining these phonemenoms is through language. The Three Dimension of Identity they listed were also new to me. I liked how they looked at identity as heredity, society, and self. It was a good way to orgainzed the infulences of identity. Then the incorpuration of Consumer Readymades, and other advertisement schemes were really interesting. At one point, I had forgotten we were even talking about rhetorics, so it was a nice little suprise to see that angle of the discussion on identity. Overall, I think this article gave me a much better idea of the connection between identity and rhetoric.