It was incredibly long reading.
The reading first gives definition of identity.
The reading was repetitive and make me bored.
However, I thought the example were good.
Especiall, the beer comercial one was the good example.
I do like how the author describe and define identity in the entire paper, it was interesting to read about "The gist" part to me and "Who are you?" thing.
But, as I said, the reading was too long and repetitive. If it was shorter and not repetitive, would be better to read.