Week 1: 7 - 11 January, 2008

RHETORIC AROUND US

What does rhetoric look like in advertisements?

Questions:

1) What was the original purpose of the blue jeans, according to Davis? As a result, what lifestyle was associated with blue jeans?
2) Which were the groups most identifiable with jeans in the 1950's and 1960s?
3) Why did the popular view of jeans change?
4) What part does jeans play in your life?

A)What is Davis' main argument?
B) Why was there a paragraph about the author at the at the beginning of the essay?
C) Why are there quotes at the beginning of the essay?
D) How was the essay organized?
E) Define the following terms:
populist
metacommunication
dialectic
de-democratize

(you can try to figure out the definition from the essay itself)