ENGL 420: Business Writing

We reviewed the flyers and brochures for the final presentations this week. It was very helpful when going over these guidlines because our group decided on making a flyer and a brochure for Purdue Innovations, which was the easiest way of advertising. In a way it helped us decide on what template we were going to use because we did not want to get too carried away with a lot of information on one flyer. We wanted it to flow and have information, we just did not want it to be too overwhelming.

Although the Oral Presentations powerpoint had both its good and bad points. I found it very helpful in determining what to include in our presentation. At first, I wasn’t sure where to start with the presentation (other than that it should be aimed at the client of course). Reading through this powepoint presentation gave me some direction. Starting with slide 5 it becomes helpful, before that are things that are either obvious or things that I don’t think most people actually sit down and think about. An example of this is the distance between the speaker and the listeners.

This weeks reading started with a powerpoint going over brochures and flyers. This powerpoint was very helpful when it came to making the flyer for the group project. Some of the things that it said where good to do where using pictures, don't make unrealistic claims, also to use borders on the flyer, and to establish a center of attention. Along with those things it says to align the text with photos and logos and to us symbols wherever possible. Using these things helped me come up with the flyer that we are using.

This weeks reading started with a powerpoint going over brochures and flyers. This powerpoint was very helpful when it came to making the flyer for the group project. Some of the things that it said where good to do where using pictures, don't make unrealistic claims, also to use borders on the flyer, and to establish a center of attention. Along with those things it says to align the text with photos and logos and to us symbols wherever possible. Using these things helped me come up with the flyer that we are using.

This weeks reading started with a powerpoint going over brochures and flyers. This powerpoint was very helpful when it came to making the flyer for the group project. Some of the things that it said where good to do where using pictures, don't make unrealistic claims, also to use borders on the flyer, and to establish a center of attention. Along with those things it says to align the text with photos and logos and to us symbols wherever possible. Using these things helped me come up with the flyer that we are using.

This weeks reading was about what should and should not be included in fliers and brochures. It was stated that one of the most important parts of the project is the opening page. Four out of every five people were said to never get past the cover of a document, we should all take this very seriously while creating our final documents. A business may waste valuable money on the inside of a flier or brochure when the money could be better spent to lift the cover page of the item. Another important idea is that it is better to use real life pictures when possible.

After reading the tips on oral presentations from PWO, I learned that giving a presentation has a lot to do with audience analysis. This point has been reinforced throughout the whole semester, but I think it is an important one. It is very important to distinguish how you see the audience, and more importantly, how you want them to see you and your presentation. The text gave an example contrasting speaking formally in a suit and speaking more informally dressed casually.

This weeks readings were on oral presentations, brochures and flyers. The readings were valuable as our group project is creating a brochure for Von's Shops. Based on the readings we will be able to incorporate what we learned into our final product. Hopefully based on the added knowledge we will be able to create a more professional product that the business will be able to use more widely. This brochure should greatly help our business partner. Even when creating the brochure we learned many new things about the business that we previously did now know.

This weeks readings were about do's and don'ts for our materials, ie. flyers, brochures, etc. In order to get the readers attention and do well at marketing their are alot of strategies to help us get there. I did not realize so many rules were in place and mainly because of the way the brain works and the way we read things, and the most important thing is that we have the chance to continue to implement strategies to ensure our companies event becomes a successful reality.

This weeks reading related to types of presentations, mainly oral presentations and power points. Throughout my academic career, I have been making power points and doing class presentations. I realize that it really is an art and a matter of balancing practice and preparation with spontaneity, but I think that sometimes its simply just easier and feels better to merely summarize what you want to say and "wing it".