Client criteria was the first document I read about the next project we are going to do. I didn't know that the organizations had to be small or non profit. I think that is a great restraint, however, because larger companies are usually already immersed in advertisement and they are much more apt to deny any help from a group of college students. Also, I think it is a great idea to leave the client in control of where all meetings take place. This is the most professional and from past experience, I know this works well. It is also a good idea to use a small business because they are much more likely to be more available to contact on a one on one basis. Larger companies are much less likely to entertain multiple meetings, and again are less likely to even consider using or even needing the help of a group of college students. There were some very good points in this document.