Before reading the article Junk Cover Letters Kill Good Resumes, I was unaware of the impact a well written, or poor written for that matter, cover letter has on your resume. I assumed that the actual resume determines whether or not you get called for the interview. After reading through the article, it makes sense that an employer would not waste his time reading a bland and uninformative cover letter and then pay close attention to the resume; if he actually reads it in the first place. The cover letter needs to professional, focused, and personalized to the reader and company it is addressed to. I learned that a big factor that stands out to employers is if you take the time to make the cover letter personal. You should not have just one template cover letter that gets sent to every prospective employer and expect a call for an interview. Another helpful tip is to include specifics in your writing such as issues related to the company that you could help solve or details about the industry. As you prepare to write, the article suggests the letter be written in a conversational tone as if you were speaking to the reader. By writing in that manner we are able to connect with the reader. In return, that helps your cover letter stand out from the hundreds of similar ones the company receives. The important thing to remember is that writing a great cover letter will take time and require many revisions. If you do not take the time to properly put together all the components of a resume, then the employer will not take the time to read them. I really do not want my resume and cover letters to be part of the forty percent the article suggests are never read. With the help of this article, I will better be able to compose a cover letter worth reading.