I found the 'Informal Oral Presentations" pretty informative. I know that audience analysis was really important to our project. Actually it was the purpose behind our project. Since we were just trying to make sure that we were hitting to key businesses and donors and to make the donor letters more specific. That is why we each researched a different business and tailored our letters to each of their specific interests and objectives.Our project cannot really be exhibited spatially because it is a letter. We will present the letter to BVN and that will be the main presenation type. The only other type of presentation will be when the manager or HR director opens the letter on his desk and hopefully s/he finds it persuasive. Each letter is very specific and prove to be very familiar to the company. We use lots of supporting material in each letter and then the delivery will hopefully work its own magic.