This week’s reading was about the rules of effective language and how we can use it. The article “The Ten Rules of Effective Language” taught me a lot of useful information that I can directly apply into my future career. I am a business management major and from what I can tell the article is written in a marketing prospective since it gives many examples from commercials. Since I have some background on the subject, I was able to easily relate to the author and see his viewpoint. Rule number eight was especially informative and I learned a lot after reading it. The rule talks about trying to get your audience to visualize your writing. It suggests the slogans like “Melts in you mouth and not in your hands” from M&M paints a picture in your mind that people can easily imagine. Another example is from Dodge “Grab life by the horns”. The author makes a point that when people read their slogan it makes people imagine that driving a Dodge is exciting and not boring like other cars. I was surprised at the effect that their slogans have and how actually effective they are. I was also surprised at the example the article gives when companies do not use a slogan that makes the audience imagine. Sales are significantly lower on these products even though the produces are not necessarily inferior. This just proves the fact that advertising works, but only if you can use language effectively.