I actually felt that the Luntz article was particularly helpful. Obviously, every student wants to hear, "Write as simply as possible" but that never seems to be what we're taught. I feel like using the simplest language to relate to everyone is the best way to go about public speaking but if you do that then people may think that you aren't anymore intelligent then just those simple words you use. Often times, too, I hear people us larger words commpletely wrong. I even have a professor who says psuedo and I think he means semi. He will be talking about his office and getting pseudo-organized or we had a guest speaker and he felt that the speaker was pseudo-interesting. I'm not sure where he got the impression that psuedo and semi meant the same thing but this is an instance, I feel, where being too complicated has only left him confused and he should just be more simplistic.