I know that through out this course we have discussed interpreting your audience quite a bit. However, I want to take the time now to say that I feel it is crucial to a proposal to write it only after thinking about your audience. After reading in "A Rhetoric of Proposals", they bring out differences between informal and formal proposals as well as solicited and unsolicited proposals. If a proposal is unsolicited, the audience didn't expect it, doesn't think it is necessarily an important item, and has no previous knowledge or expectations. Thus, you have to be able to write the proposal in such a way to make them realize the importance of the issue while providing all necessary infomation and background to the reader. If it is formal, very clear, concise, and correct language must be used. If these guidelines aren't followed, the proposal will not be taken seriously, will be pitched, and you, the writer, may be fired for either wasting your bosses time, lossing an important client, or even for lack of professionalism. Thus making sure your proposal is written to the intended audience is very important.