The reading for this week focuses on how we should be writting our proposals. I think that since we actually have to work with a real client, it is going to be hard to convince them that there are errors in their advertising and to persuade them to allow us to work with them in order to fix/improve these errors. The overall way in which the document has to be written seemed to pretty much be common sense. By this I mean to say that we have had to write in this way before. The only real difference I can see is that, like professor Ghering has said, this is going to be a binding contract between the group and the client. Keeping this in mind, the proposal needs to be very precise, clear, and outline certain goals to be met by both parties. I guess the bottom line is that this is not going to be something that can be thrown together the night before it is due. It is going to require a good amount of thought and planning.
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Mon, 03/24/2008 - 20:25
It would be difficult to point out errors about an advertising approach. An easier approach would be to create something that is not in existence with the company.