Intertextuality, Connotation and Denotation
A few definitions from the readings for this week:
Connote vs. Denote: http://www.towson.edu/ows/connote.htm
Denote = actual definition.
Connote = underlying meanings
Intertextuality: "This is how one image relates to another image. Are there similarities? Is it a certain type of image, advertisement, family photo? This is important because the more images that are similar, the more symbols our society comes to know, and the study of semiotics is born. The reason that images can mean something or create emotion in viewers is because of semiotics. Objects in images represent concepts known to our culture, that have a common meaning throughout our society. One example is the American flag. The American flag in an image at least in America, stands for freedom." (Wikibooks, Visual Rhetoric)
Using a site like Adflip: http://www.adflip.com/, examine at least 5 different visual arguments (such as advertising) using the concepts of connotation and intertextuality for a short period in class. What does an audience member need to KNOW in order to understand the connotations and connections to other texts or concepts? How do you know?
You may also want to consider how the concepts of ethos and pathos play a role connected to visual rhetoric.
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