Innovative = sleek = Macintosh

Stylish = smooth = sunglasses

Unique = special = nothing

Traditional = classic = Coca-cola

Durable = tough = Ford

Effective = strong = laundry detergent

Enduring = long lasting = Chase

Advanced = aliens = HP

Endorsed = sports = MLB

Convenient = fast = McDonalds

Standard = basic = TurboTax Basic

Re-designed = bad first draft = iPhone

Elegant = crystal = chandelier

Simple = efficient = straw

Intricate = complicated = cars

Clever = different = cartoon characters

Intelligent = smart = internet

Revolutionary = industry changing = computer

I'm not very good with coming up with descriptive words, but I think the idea of this excersice was to make us think about the words that we use to describe our product and how other people may interpret those words. Based off of my descriptions, we probably shouldn't use Standard or Re-designed, but Innovative or Simple would be good.