Reading Response
In going back through my notes, I realized I missed this reading response posting. I scanned all of the documents for this week's readings and several of them struck me as information I had not heard or thought of before. I really enjoyed the article about the car you drive and who you are. The other article I enjoyed was the one concerning the early adopters and late adapters.
I think marketing is such an influencial means of making people make up their minds that the history behind each and every marketing campaigne is highly detailed. In order for a company to convince one to purchase their product, they have to do a ton of research to present the product to those who will want it as well as to those who they may think want it.
Regarding design oriented details, I believe details are the key to making the sale. If you include the details you want the public to perceive, then you'll more than likely succeed in selling your product. I do think some advertisers leave one completley blank when it comes to what they are advertising that it doesn't really help. We all know sex sells and some recent commercials with a few scantily clad females dancing around does draw attention, mainly from the male audience, but what are they selling. The last commercial I saw similar to this, I couldn't even remember what product they were promoting as soon as the commercial ended. Now it drew attention and it caught my attention, but they may have overdone the 'grab' effect and neglected to properly promote the product they wanted us to notice and purchase....
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I find it also interesting about the car you drive defines who you are. Is it actually who you are first that you gravitate toward that car or does the car draw a certain type of person? And, also what role do the ads play in all this. I cannot help but think of Cadillac marketing. Not many years ago, Cadillac was consdidered a rich old person's car. The models were stodgy and reaked of oldness or maturity. Then, with sleek new styling and designs, the Cadillac cars started to take on a more modern bent. Then, I just saw an ad for an SRX and then I realized it was a sexy young lady driving it and she was going sooooo fast. Speed, design, youthfullness, coolness have not become the motto of the Cadillac.It is very important to understand how we as individuals respond to marketing and marketers spin on things. We have to understand where the marketer is coming from and where he wants to take us. As long as we go willingly, that is fine. But, this subconscious taking of us is what I am most concerned with.
Response
I agree with you and I feel that one does have some gravitation to certain products, etc. It is not only what the marketers try to entice you to purchase, but you do have a tendancy to go in a certain direction. I, for example would be enticed to purcahse something that I'm already inclined to purcahse, just sooner. For example, I would not go out and buy a truck just because of the marketing. But, I would look at trucks if I were in the market for a new car and I felt a truck is what I needed. I might lean towards a certain brand or model becuase of advertising, but seeing a commercial for a truck would not make me go out and buy one.
Now, taking a smaller example, I don't make decisions about my purcahses from seeing a tv commercial. I do feel they can help me make up my mind if I am looking for something.
I agree with you about the Cadillac comments....good point.
Concerning the subconscious part, I do feel many commercials mess with our minds and make us 'think' we want something when we really don't.