Week 10
Posted August 5th, 2007 by admin
March 10-12-14
No class: spring break
Monday, March 17
In-class topic: Introduction to the Technical Marketing Project
Scan the following items:
-
Sample technical marketing document (Volkswagen Golf)
-
Sample technical specifications (Apple MacBook Air)
- Sample data sheet (HP StorageWorks All In One Storage Systems family)
Blogging assignment:
In an individual blog post, discuss your initial reactions regarding the Technical Marketing Project. Post your response to your blog by midnight Friday.
Wednesday, March 19
"In-class" activity: contact members of Technical Marketing Project group (same people as the White Paper Project), to discuss project topic interests/preferences
Reading:
- Review Chapter 9, Technical Communication Today (read each section with the Technical Marketing Project in mind)
- Activity description posted to the front page of the course website
Remember to complete an individual project log
for the Technical Marketing Project this week in your blog. Also,
continue to keep weekly project logs for the White Paper Project. These
are each due every Friday at midnight.
Friday, March 21
Research and technical marketing documents -- products/manufacturers
Reading:
- Review Chapters 5-7, Technical Communication Today
Scan the following online documents
- "Total Treatment...Managing ADHD as a Family" (Strattera, manufactured by Lilly"
- UNI-T, Ultimate Tire Technology (Bridgestone/Firestone Tire)
- Paid to Play: Product Endorsements Go Both Ways (an article about product endorsements; includes information about high-profile figures in the bicycling community who tout engineering features of a certain bicycle)
- You and Your Shadow (a critical study of possible messages conveyed by the recent iPod commercials, published in Slate magazine)
- To Thine Own Spec Be True (from Erosion Discussion, a newsletter for erosion control professionals)
- Find some additional resources on your topic. Consider some of the following
- Visting the main site for the product you are writing about to see if there are additional resources that will assist your group with the project.
- Use Google and search for reviews about the product (try including reviews as a keyword in your search).
- Use Google to find some criticism of the product (try using "criticism" as a keyword in your search). See if you can address this criticism.
- Take notes from your research.
- Post these notes to your blog by midnight Monday. Share the URL for your post with your group members by email.