Innovative – new – Apple

Stylish – attractive – Old Navy

Unique – special – Dell

Traditional – old fashioned – Oreo

Durable – long lasting – Toyota

Effective – works – Apple

Enduring – long lasting – Duracell

Advanced – expensive – Lexus

Endorsed – celebrity – Gillette

Convenient – easily accessible - Yahoo

Standard – regular – Ford

Re-designed – new – Toyota

Elegant – fancy – Jaguar

Simple – quaint – Smuckers

Intricate – complex – Pratt and Whitney

Clever – smart – Apple

Intelligent – smart – Pratt and Whitney

Revolutionary – new – Green For All

I believe that each of the companies that I have listed above really try to focus on what I associated them with. For instance, Apple focuses a lot on being innovative with products such as the iPhone and MacBook Air. However, they also want to focus on it being effective and clever for the user as well.