As an organizational leadership and supervision major, this is a problem that I will more than likely face at some point. The best way to approach this problem, in my opinion, is to focus on the other positive aspects of the vehicle. In a world were people are feeling unsafe due to everything going on in the world, discussing safety features would be the best way to go. Perhaps focusing on a mother with a baby in the car seat in the backseat. With this, you could attract the families with young children for the safety reasons. Another thing to focus on would be the attractiveness of the vehicle in general. Americans in general are also very concerned with personal appearance, material possessions, and how others see us. If the product is focusing on how you will be respected and “look cool” if you drive it, I think that would help sell it.