Now that you've had some time to consider both rhetorical and
document design issues, what are your overall perceptions regarding
selection and presentation of information within the document you've
chosen? Are there specific attributes -- rhetorical or design-based --
that strike you as being particularly positive or negative? How has
attention paid to rhetorical/design-oriented details enhanced the
document -- or how has the lack of such attention detracted from the
document? Be sure to mention specific examples from your chosen
document!

I can't remember what it is called now, but I'm going to discuss the marketing document that advertised for the in-sink hot water heater thing.  I have to say it is a pretty briliant piece of marketing.  I can see almost no reason why anybody would need to use 40 to 60 gallons of near boiling water an hour, but I know I sure as hell want one after reading the document.  Actually, those numbers are probably the biggest negative aspect of the document.  I was really impressed with the product reading through the advantages of having near boiling water on hand all the time.  Then I read how much hot water this thing could handle, and I almost laughed out loud.  The whole concept right at that moment became almost silly to think of.

The document design is also very positive.  It shows a pretty, smiling woman pouring a hot cup of fresh tea that was brewed quickly and easily.  The writing style was also very positive.  It never talked about the amount of energy that would be needed to get water to and keep water at the advertised temperature.   I also like how the document showed images of the product being installed.  Of course installing anything is never as easy as this type of document will make it look, but the document had it laid out in three or four very easily accomplished steps.  It almost had me thinking I could do it myself with one hand tied behind my back.