Word Association

Posted April 3rd, 2008 by schumble
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    • Innovative – New - Ipod
    • Stylish  - Fashionable – Old Navy
    • Unique – Not normal - Dodge
    • Traditional – Family – GE (General Electric)
    • Durable – Strong – Ford Truck
    • Effective – Hard worker – Blackberry Pearl Phone
    • Enduring – Long lasting - Altoids
    • Advanced – Degree - Professor
    • Endorsed – commercial – Bud Light
    • Convenient – Store - Walmart
    • Standard – Normal – Dell
    • Re-designed  - Improved – Titleist
    • Elegant – Dress - Bloomingdales
    • Simple – easy to use – Starbucks Coffee
    • Intricate – descriptive – Iphone
    • Clever – Smart- Mac
    • Intelligent – Smart – Google
    • Revolutionary – New – General Motors
This word association assignment was a good exercise to help market a product more efficiently and effectively. Words such as revolutionary and innovative in which I responded with ‘New’ are words that can be used to market the concept or new released car that our group plans to use. This exercise will also help a group come up with a catchy phrase or slogan that will market the product most effectively.