dsteidin's blog

Technical Marketing Final Log

My group put in the exact amount of time that my schedule
permitted.  We created a document for a
car with 4 pages with lots of pictures and some writing that truly represented
what the vehicle was about.    There were a few times where I think that my
group members had severe cases of senioritis and did not barely try to participate.
This was very upsetting because I was working hard to get an A in this class

White Paper Final Log

After turning in the final whitepaper deliverable, I am very
happy with my groups performance.  I
believe that we communicated well to complete all necessary tasks to receive the
grade that we were all looking for.  There
were a few times that our group had some hang ups with communication but it was
primarily due to technical problems around the time our second draft was due
that caused for not as nice of a second draft as I was originally hoping that

Week 6

I was at first confused at what a whitepaper was and why
they were made but after the examples on the website I now understand that they
are a credible source of facts on a subject with little in the way of personal
opinion.  At the same time I was scared
about the general length of a whitepaper and I was wondering how my group was
going to be able to acquire that amount of information.  Having dealt with open course software in my
quick guide project I had a general idea about what open source technologies

Week 13

In my groups marketing document I want to have a lot of big pictures with a few short paragraphs intertwined.  This will help with the lack of information that is present on the pre production vehicle that we are advertising.  At this time the goal is to grab the reader’s attention and sway them away from other “retroed” muscle cars that are out on the market now.  Options are key for this vehicle and as many as we know will be listed so that the price point and t

Word Association

Innovative, cars, Audi

Stylish, clothing, quicksilver 

Unique, cars, Volvo

Traditional, food, diner 

Durable, finish, Linex bed liners

Effective, medicine, Day Quill 

Enduring, racing, Corvette

Advanced, aerospace, Northrop Grumman 

Endorsed, medical, vitimans

RV

When advertising
for a large non fuel efficient vehicle I would make sure to stress a few key
points.  The first point is that your RV
is not a daily driver.  The purchaser of
this product is not going to be taking this out on the road every day.  Typically an RV is used on the weekends and
not every weekend at that.  If you are
going to be driving this vehicle you are going to be going on a long trip to

Marketing Research

While doing research on my groups topic of the new Camaro I
thought of the BMW X6 because the car has not been released but BMW is getting
the public ready for the release.  There
is more information out there about the X6 than the new Camaro but that is
primarily because the X6 is two months or less away from release.  While on the BMW website and looking at the
X6 brochure I found that there were a lot of similarities between what my group
is doing and what BMW did. 

 

Visuals

For my groups’ second draft of our white paper we talked
about using screen shots of each Microsoft Office suite and its OpenOffice
equivalent to show how each are very similar.
It is often difficult to describe the locations of buttons or pull down
menus without using complicated wordy descriptions. A large argument in our white paper is how
the two programs are similar and easy to change from one to another so a simple
screen shot of the basic window that is brought up when the program is opened

Project Log

Over the past week I have been thinking about what sources of information I was going to use for the White Paper project.  With the cancelation of last Thursdays class, I put off information gathering even more.  After doing some preliminary research about openoffice.org vs microsoft office I found many non-biased sources of information.  I think it is very important to not pick biased sources in the whitepaper because a whitepaper is supposed to be a reliable and factual source of information about you