kevo's blog

Word Association

Innovative -groundbreaking-
iphone

Stylish – classy - bmw

Unique – singular – sony playstation

Traditional - old
fashioned - gameboy

Durable –long lasting-thinkpad

Effective-useful-seagate hard drives

Enduring-durable-craftsman tools

Advanced-high tech-honda cars

Technical Marketing Research Post

Our project is Alienware gaming computers. The main site for this manufacturer is:

RV Response

If I were developing technical marketing literature for a
large RV that got 8-10 MPG on the highway I would emphasize the ways in which
an RV could save you money. For example,
you wouldn’t have to worry about hotel fair. I would attempt to make the
argument that in today’s economy the prices of many are rising. From what I
have read in the news in recent days, I
think this is a valid argument. I just read articles about the prices of food
and cotton rising because of the rising costs of energy and fertilizer. The

Technical Marketing Reactions

I tend to look down on technical marketing documentation because their primary purpose always seems to be to sell me the product. I'd prefer more detailed documents that tell me all the hardware specifications that I want to know. An example is when I am shopping for an LED flashlight I would like to know the output in lumens, the battery life, the methodology used in measuring the battery life, the manufacturer and model of the LED, and the materials used in the construction of the body. Most technical marketing documentation only gives superficial details about those areas.

Technical Marketing Project Log

Week 11:
Corresponded with group members via email and decided to use google docs to manage the project documents.

Week 12:
I was in CA visiting Berkeley this week.

Week 13:
We took the outline from the project description and split it into 4 sections. We each wrote a section.

White Paper Project Log

Week 6:
My group jointly prepared the 300 word project proposal.
Week 7:
We prepared the more detailed version of the project proposal.
Week 8:
I started an outline for the whitepaper so that I would have a place to put links and thoughts on various whitepaper topics. It is given in the link below. I added some of the links from the outline to the annotated bibliography.
http://docs.google.com/Doc?id=dggx4973_3hjtd3rhv

Technical Marketing Project - Strengths/Interests Inventory

Technical Marketing Document:

Rate yourself on a scale of 5(highest) to 1(lowest) in each of the following:

writing: 5
document design: 1
product research: 5
audience analysis: 3
project management: 2

vehicles: 1
computers/technology: 4
household appliances: 1
home improvement products: 1
machines/tools/safety equipment: 5
pharmaceuticals: 1

Reading Response 6: Use of Visuals

The three main categories of visuals I plan on including in my group's whitepaper are graphs, pictures, and table. The graph will be a line graph of AOL's stock price for the last 10 years. AOL's stock price has seen large declines from its peak in 2000. I hope to emphasize the failure of the walled garden example with that hard data.

Research Post

Explanation by Google of The Android Project
http://code.google.com/android/what-is-android.html

This site gives a detailed summary of the features of the Android software development kit (SDK). It includes technical information such as specifications and sample code. It also provides a free download for the Android SDK.

Openmoko Wiki

Reading Response 5: White Paper Evaluation

"British White Paper of 1922"
This white paper competently summarizes the current state of affairs in Palestine. Although an audience is not mentioned one could imagine this document is used for getting political figures educated on the Palestine political situation, as well as for historical and archival purposes. This paper is written almost like a research paper so the argument base is built within the whitepaper using historical facts.

"Future is in the Margins: The Role of Technology and Disability in Educational Reform"