Technical marketing documents are produced with specific attention paid to document design. As we discussed last week in relation to rhetoric and technical marketing documents, writers and designers make a series of key decisions related to the product, the manufacturer, target audiences, availability of resources used to produce the document, and the document’s point of distribution.

Document design: the basics

Now that we've spent the past couple of weeks with the Technical
Marketing Materials Project, you likely have a pretty good idea of what
kind of product you're going to work with, and of the approach you're
going to take with it. Now it's time to put your plans in writing, via
the project proposal.

Proposals for the Technical Marketing Materials Project should be
750 words, single-spaced, in length and incorporate/address the
following items:

Here are the group assignments for the Technical Marketing Project:

10:30 class

Group 1

• Sam Chumbley
• Mark Eads
• Luke Hetterscheidt
• Ryan Rayl

Group 2

• Laura deVries
• Emily Pohlman
• Eric Robinson
• Michael Muenich

Group 3

• Sean McManus
• Corie Profilovich
• Jonathan Warus
• Daniel Zeller

Group 4

I've presented this information in class, but for convenience's
sake I'll do so here, as well.

After reading through first drafts of the white paper, I've decided to focus today's "lecture notes" on writing effective conclusions.

For a document like the white paper -- which will run at least 10
pages by the time you submit Draft 4, and has a distinct persuasive
bent to it -- conclusions need to be more focused and detailed than a
one-paragraph "restate the introduction and sum it up" affair. They
need to run two paragraphs at the absolute minimum, and three would be
even better.