I'm not sure what the point of the iTunes article was. I saw that it was a sort of case study of an office using the iTunes sharing feature, but I didn't know the real upshot. So I'll try to make one.

I think that the article began with someone who was working in the office. The person saw the interpersonal dynamics of the office, saw that people were sharing music with iTunes, and wondered how the two intertwined. I would have liked to have known if there was a hypothesis that the researchers started with, because the final result seemed underwhelming. Is there something that tied the study together that I missed? The fact that sharing music did make people think about how their collection presented visions of themselves was very interesting, but that was just one of the details uncovered. Can empirical research have less of a central organizing structure?