I think that Bogost's notion of procedural rhetoric is fantastic. Rhetoric is made more deep when we look at systems that force people to make specific choices and put them in specific constraints. Plus persuasive rhetoric's consideration of how decisions and persuasion are situationally determined is totally rhetorical as we understand it right now.

Here's my only concern- is procedural rhetoric really anything new? I mean, the term is new, from what I know, but what of it is new and what of it is old? Is it just the natural conclusion of rhetoric as a consideration of the conditions under which communication happens?