The mission statement of my company is to make energy bars which are not fattening but effective, in my company I want to develop an energy bar which would again encourage people to eat energy bars rather than drink energy drinks that's why I came up with the idea of dark chocolate energy bar, this unlike other bars would not only be less fattening but would have more effect than them, there would be two variants, one containing nuts and the other without nuts containing rice krispies for people who are allergic to nuts, this would target to a wider target market as it would serve two different people, the basic idea is to firstly, encourage people to shift back too eating energy bars without them being concious of their weight and secondly to boom the market.