The book we chose for developing a creative processed business plan for Jacqueline Couture is called Marketing and Management for New Ventures.  This book is featured in many of the Entrepreneur classes here at Purdue and we feel the information in it can be beneficial to helping us along with our business plan. A key factor in our decision to use this book was its exceptional job of really breaking down the specifics involved in starting a new venture.  We feel that it is a great fit and will facilitate us with the smaller details that will go a long way in the future.  The contents of this book really strive to give an entrepreneur a well-rounded foundation in an endeavor that has so many difficulties. 

Some of the key information this book lists include what to do before you get started with your business venture, a road map on how and why to make business plans, all of the surrounding information on marketing strategies, management and team organization, financial planning, funding a start-up business and looking ahead for future funding. We feel that these books will allow us to get an abundance of knowledge and utilize what we learn with the personality we want with Jacqueline Couture.