At Middleman our mission is to make organizing your life is as easy as the click of a mouse. Upon logging onto your MiddleMan homepage, our users can access their own detailed calendar, as well as email and storage for computer documents, etc. The technology we are using in our product is current and constantly updating. To keep up with web technology of the future we have made our product easily upgradeable. Our product will be offered free upon registration. We look to profit through advertisements on the home page as well as the development of partnerships with task-management and planning services like Expedia, Yahoo, Google, etc.

In order for Middle Man to be successful in the market we need to research specifically what our customer base would be looking for. The ideas we have come up with have been ours and there will always be room for additions. We need to analyze what the current market’s need is for the product idea. We can do this through setting up focus groups, sending out surveys, or even having customers test out the product and respond via a comment card. The main thing we need to focus on before releasing this product is making sure it is useful to a vast amount of individuals.

Context

In order to start Club Blakesley, our challenge will be coming up with capital investment up front to purchase the real estate, build a facility, and purchase equipment needed to get the club up and running. We will always have cash flow problems, because we will have to purchase inventory in food and beverages, pay for employees and their training, and pay for advertising as needed before we even up the doors for business.

I gathered all of the information from the around 250 people that we polled. I came up with a few stats. About 95% of the students at Purdue think there needs to be a restaurant that serves healthy food. About 70% of the students say that they eat food meals such as lean cuisines. I also sent out some pictures of food and the restaurant.

We held numerous meetings to discuss the strategies and plans of action we were going to take when putting together this Business.
Drew and Seth were assigned to check out other clubs to not only get ideas from them, but to also critique them and see how we could improve them for our own business.
Kyle and Zach were in charge of discussing the idea with fellow students and roommates and asking for suggestions as well as critiquing the overall plan.
Kyle was in charge of the Executive Summary, the Strategic Partners, the Powerpoint, and the Video.
Zach was in charge of the Feasibility Analysis and Description and Elaboration of Product.
Drew was in charge of the Context and Start-up Procedures and Timeline.
Seth was in charge of the Funding plan as well as Documentation.

Adam shelton, and chris cochran we are meeting in knoy 346 today at 12:30, from there we may leave to the union depending if the lab is filled.
The meeting is for creating our power point.

See you guys there,
Jeff

Star will be presenting tomorrow (Tuesday) and here are the names of the team members and their duties

Melissa Michels is the creator of STAR and is also the project manager
Ben Rich is the project editor and is in charge of context and description and elaboration of product
Nick Burrow is in charge of the Funding Plan and Strategic Partners
Bryan Murphy is in charge of Feasibility Analysis and Start-Up Procedures and Timeline