Adding the author
It appears, and I might be wrong here, that by adding “portray” to the Ciceronian offices Burke seems to be attempting to insert the agent in to rhetorical act. According to Burke, the three offices of Cicero are: “The first office (docere) would be the indicative or scientific function of speech, its relation to matters of knowledge. The third office (movere) would be the persuasive or rhetorical function of speech, its use to arouse in an auditor some attitude that implies a desired kind of act or acquiescence in a desired kind of policy. The second office, to please or entertain (delectare), must, for our purposes, be redefined” (ETSM 37). Notice from this definition of terms that there is no consideration for the author of the product and all three definitions deal with the product itself or the product’s audience (notice that it is the function of speech rather than the function of the speech’s generator that does the persuading in the definition). Additional, as Burke explains, “Logic, as the orderly generalizing of observed ‘facts,’ would lean toward the office of docere; insofar as logic appeals by reason of our delight in the sheer exercising of its own internal resources, it would lean toward the office of delectare; and the office of movere, of persuasion, would be provided by the ‘cogency’ of the maxims in guiding the reader to the desired conclusions” (ETSM 41). Adding the term “portray’ then adds the agent to the act within a given scene, or “We refer to the utterance as ‘portraiture,’ as the ‘self-expression’ of an agent, as an act characteristic of the poet’s “personality” ‘whether or not he so wills it’” (ESTM 41) and “Personality so viewed is a kind of “congealed conduct.” Insofar as an act is representative (or “symbolic”) of an agent, that act is the manifestation of some underlying “moral principle” in the agent” (ESTM 44). What we get then from Burke’s fourth office is an additional vehicle for interpretation, where we can now examine a rhetorical act and formulate interpretations of personal motivation or try to generate understandings for what personally let the author to construct the act or to understand why the construction of a text might simply be the need to express an emotion the author feels she needs to share. I’m not sure if I’m on the right track here, so I will stop for know and ask everyone else to help in this.
I'd have to agree that this
I'd have to agree that this fourth office seems to be questions of authorial character, but I interpreted it as more like a person's ethos. But I like this idea of a text representing the author more explicitly in terms of coming from the author. I think it brings some nice connections to literary characterization, and ties rhetoric more closely to literature.
I, like Kate, perceived a
I, like Kate, perceived a sense of ethos involved in the rhetorical act. However, the text does represent the author and "portrays" the author as agent to the reader as well.
"Insert Agent Here"
...and don't forget his agency too! I like the way you put this. And I think this is an interesting idea, particularly since the "Death of the Author" has presided for so long in both literary criticism and rhetorical theory. While I've understood the reasons why the author had to die in the late sixties, I think now we can re-admit him into rhetorical situations. Ignoring him at this point seems a bit silly, don't you think?
Agree
I agree. I think when our theories of language become overly wrapped inside the social we tend to lose something. I think most social-theorists or social-critics tend to overlook the importance of an individuals contribution to a discourse and forget that in order for a the conversation to continue an individual must add, and I’m thinking of Burke’s Molten Mass idea, a new interpretation of the conversation to the conversation. I also think this will be an important movement in field of Composition and Rhetoric over the next decade or so. What do you think?