
I'm interested in the way that Gitelman argues for how much impact gender had in the creation of mass music in the industry. Chicks not only used the music to keep their husbands happy at home (as KKL pointed out) but also because they were in charge of the cultural well being of the household. The ways that women took in music, specific music, made a difference in the overall reception of this new media. We can see this in some of the ads. Women, starting from all those early Magazines, where the bosses (economically) of mass media.
I feel like this thread was dropped later in the text, and I became less sure of women's role in media. Did I miss something in the later chapters where a move was made toward following this history? Since I am presenting on the first half of the book thats where my attention lived this week... so maybe chicks were just as rockin in the new media? That would be cool... but I don't see it.