This coming Friday's activities focus on production of technical marketing documents. 
As you might have gathered, there’s considerably more involved with
production of a technical marketing document that simply creating the document
and printing it.  Remember, professional
presentation of a hard-copy technical marketing document is key to successful
completion of this project because this is the form in which your target
audiences will see the document. 

This past Wednesday, we
looked at prose styles and technical marketing documents.  Today, we’ll address images within technical
marketing documents.  As I’ve mentioned a
number of times this semester, images function in pretty much the same way as
does text – to communicate information to a target audience in ways that
reflect the topic, the immediate writing situation, and the individual, team,
or company/organization sponsoring the document.

For this week's blog, I'm attaching some lecture notes on prose and technical marketing documents.  As you've likely gathered by now, prose in technical marketing documents is detailed -- but often presented quite creatively.  I would encourage you to take a look at the sample technical marketing documents posted on the calendar for this past Monday.

In the meantime....again, take a look at the attached lecture notes! 

I’ve
read your reactions to, and questions about, the Technical Marketing Presentation Project,
and after spending these past couple of days thinking about them, here
are some responses. These are designed not only to answer questions that have been raised, but also to guide project planning and research.

Sorry this didn't get posted last night; the server was down at the time I'd wanted to post.

To gain better understanding of white papers and the White Paper Project as a whole, we should further examine the white paper genre, its history, its constituent sections, its audiences, and its goals.

History