Rhetorical Analysis

we were in a computer class today and instead of having another boring discussion of RUG, i decided to pull together a few print ads from the web and facilitate a discussion in which student rhetorically analyzed the ads. we used chapter 9 of CDA to aid us in our discussion of how color (hue, saturation, and brightness), font, arrangement,... informs a text's/author's ethos, pathos, and logos. they were pretty quiet at first, that is until the conversation moved from a discussion of an ad which berated the "No Child Left Behind" initiative to one that perpetuated "sex sales" ideology. from my perspective, it seemed as though the visuals aided in their understanding of these rhetorical strategies.

I have dedicated the rest of the week to their portrait/playlist presentations.