Rubric for Evaluating Professional, Digital Portfolios

 

This is a draft . . .
 
Purpose and function
·         Self promotion – conveys the right professional ethos
·         Presenting professional character in an organized and appealing way
·         Foster networking of peers within the area you are submitting it to
·         Appeals to many people in related field(s)
 
Visual Presentation
·         Effective design (in context)
·         Layout
 

Engaging of the Audience
·         Should grab and hold the attention of its target audience
 
Coverage, Scope
·         Should be comprehensive
·         Clear concise information
·         Audience directed, be tailored to specific audience/purpose
·         Include supporting details to this content
 
Mechanics
·         Punctuation
·         Spelling
·         Grammar
 
Consistency
·         Wording and punctuation follow same style throughout document
·         Design and layout, pages and their organization look related enough
 
Proportion
·         Good text to graphic ratio
·         Length of portfolio fits purpose (not too long or too short)
 
Hierarchy of Information
·         More important information comes first
·         Subsequent details come at the right moment in document
·         Flow of information makes sense, writing doesn’t jump
 
Navigation
·         Links work
·         Is the navigation user friendly?
·         Readability – text/font choices
 
Developed by Students in English 515, Fall 2009